Social Media Content Creator – Instagram & Reels (Bicycle Brand)

About VESCO CYCLES VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our  Instagram presence  and want to turn our products, riders and stories into high-impact content and Reels.We’re looking for a  creative, hands-on Content Creator  who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.Key Responsibilities Plan, shoot and edit  Instagram Reels & short-form videos  for VESCO CYCLESCreate a mix of : Product-focused videos (features, close-ups, details)Lifestyle & outdoor content (riders, trails, city rides, fun / skits)Educational / engaging content (tips, “Which cycle is right for you?”, etc.)Use  AI tools  (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content qualityWork with the founder / marketing team to align content with brand positioning and campaign goalsStay updated with  Instagram trends, audio, formats & hooks  and adapt them for the cycling nicheDeliver a consistent number of Reels per week (as agreed – e.g., 3–5 Reels / week)Organise and manage content : raw footage, edited versions, and posting calendarRequirements Strong portfolio of  Instagram Reels / short videos  (must share links)Experience creating content for product, lifestyle, sports, fitness or similar brands is a plusComfortable with : Shooting on phone / professional cameraOutdoor shoots (roads, parks, cycling tracks, etc.)Good command of at least one editing tool : CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.Exposure to  AI tools  for content creation (e.g. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)Ability to think in  hooks, storylines and series  (not just one-off posts)Reliable, responsive and comfortable working with clear timelines and deliverablesNice to Have Love for  cycling / fitness / outdoor activitiesBasic understanding of performance metrics (views, retention, CTR, saves, shares)Ability to suggest campaign ideas, collaborations, or UGC formatsWhat We Offer Opportunity to build the  Instagram presence of a growing bicycle brandFreedom to experiment creatively with formats, styles and ideasCompetitive pay (retainer / salary depending on engagement type)Long-term, stable collaboration if there’s a good fitHow to Apply Please apply with : Your portfolio links  (Instagram, Behance, Drive, etc.)Best 3 Reels  you’ve created (links)Brief note on  which AI tools you use and howYour  monthly charges (freelance) or salary expectation (full-time)Location & availabilityYou can also fill this form for faster evaluation :