Panel Manager - Market Research

The purpose of this role is to build and manage panel / community for market research activities by recruiting, retaining, incentivizing, and liaising with the members of research panels and communities.

We are seeking an organized and detail-oriented Research Panel Manager. The ideal candidate will be responsible for building and managing a panel of participants for our UX research studies. This role involves recruiting, screening, and maintaining a diverse and engaged panel of users to ensure we gather valuable insights to improve our products.

Key Responsibilities :

• Panel Recruitment : Coordinate with suppliers and field recruiters to verify and recruit participants for the panel through various channels.
• Screening and Selection : Review, build, and optimize screening criteria and ensure recruited participants meet the criteria.
• Panel Management : Maintain the database of panel members, ensuring their information is up-to-date and accurate.
• Communication : Regularly communicate with panel members to keep them engaged and informed about upcoming studies.
• Scheduling : Coordinate and schedule participants for research sessions, ensuring a smooth and efficient process.
• Incentive Management : Manage the distribution of incentives to participants in a timely and fair manner.
• Compliance : Ensure all recruitment and research activities comply with relevant privacy and ethical guidelines.
• Collaboration : Work closely with UX researchers and other stakeholders to understand their needs and provide the right participants for their studies.
• Reporting : Track and report on recruitment and panel engagement to inform future strategies. Maintain the panel performance metrics on a daily basis.

Qualifications :

Note :

Location : Mumbai

Brand : Merkle

Time Type : Full time

Contract Type : Permanent

Locations : DGS India - Mumbai - Goregaon Prism Tower