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Senior Creative Strategist (Influencer Marketing)

Senior Creative Strategist (Influencer Marketing)

CloutflowGurugram, Haryana, India
17 days ago
Job description

Key Responsibilities :

Creative Strategy & Ideation

  • Lead the creative thinking process across brand briefs—turning insights into platform-first campaign ideas.
  • Conceptualize and develop campaign themes, influencer activations, content strategies, and narratives for diverse categories and platforms.
  • Collaborate with internal teams (sales, operations, planning) to convert client briefs into actionable and innovative influencer-led strategies.

Pitch Development & Presentation

  • Own the development of pitch decks including storytelling, scripting, and execution plans.
  • Present creative strategies and ideas directly to clients with clarity, confidence, and insight.
  • Help the brand and business development teams win and retain key accounts by crafting persuasive strategic narratives.

    • Trend Analysis & Insights

  • Stay ahead of content, culture, and platform trends (Instagram, YouTube, TikTok, etc.).
  • Identify emerging influencer trends and integrate them into brand storytelling and campaign ideation.
  • Decode consumer and digital behavior to build audience-first strategies.

    • Collaboration & Execution Oversight

  • Work closely with influencer marketing managers and content teams to ensure the creative vision is consistently executed during campaign execution.
  • Provide creative direction to scriptwriters, designers, and video editors when needed.
  • Review campaign content and ensure it aligns with the creative strategy and brand guidelines.

    • Requirements :

  • 1-5 years of experience in a creative strategy or brand planning role, preferably in a digital / influencer marketing agency.
  • Strong understanding of influencer content across formats (short-form video, storytelling, reels, memes, etc.)
  • Exceptional writing and storytelling skills with the ability to translate brand goals into platform-relevant narratives.
  • Strong presentation and communication skills.
  • Proven ability to work on multiple campaigns simultaneously in a fast-paced environment.
  • A portfolio or body of work showcasing strategic thinking and creative impact (preferred).
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    Marketing Strategist • Gurugram, Haryana, India