Google Ads Strategist

ColleMcvoy has an open position for a Google Ads Strategist to join our growth marketing team. This teammate will assist with managing and optimizing Google Ads campaigns including Search, Pmax, Display, YouTube while enhancing lead quality and focusing on CPA / ROAS targets. The applicant will apply DSA to find new possibilities while transferring efficient campaigns to manual control and create compliant ad copy. The role requires managing daily reports and performance analysis alongside weekly campaign performance reviews and monthly budget adjustments for a $500k ad spend.

This role provides an exciting chance for individuals who seek both brand growth opportunities and professional development throughout their career.

The Benefits : Work From Home

Attendance, Performance, and Referral Bonuses

Paid Holidays and Time Off

Health Insurance Card

The Role :

• Campaign Optimization : Constantly analyze and adjust Google Ads campaigns for Search, Pmax, Display and YouTube to boost lead quality along with conversion rates and return on investment.
• DSA Management : Manage the Dynamic Search Ads campaigns by evaluating their performance data and transferring top-performing keywords into manual campaigns.
• Ad Copywriting & Compliance : Work together with team members to create and evaluate ad text while making sure it meets all required regulations prior to launch.
• Budget & Bid Management : Use performance data to modify campaign budgets and bids to achieve desired CPA, ROAS levels and other important metrics.
• Daily Reporting : Create daily health-check reports which must contain lead quality insights and conversion details alongside CPC and CTR data with keyword performance analysis.
• Performance Analysis : Study performance data across keywords, ad groups, and campaigns to make informed decisions that optimize campaign results.
• Weekly Performance Reviews : Develop weekly slide presentations that examine performance successes and identify improvement areas for 1 : 1 meetings.

The Requirements :

Our team needs someone who wants to develop professionally while working collaboratively. The best candidates seek opportunities to develop professionally while assuming increased responsibilities and using resourcefulness to collect information that enables them to deliver precise analysis and insights. Join our team now!