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Digital Marketing & Content Strategist

Digital Marketing & Content Strategist

Relevate ConsultingChandigarh, Chandigarh, India
13 days ago
Job description

Job Title : Digital Marketing & Content Strategist

Location : Chandigarh, India

Company : Relevate Consulting PTY LTD

About Us :

Relevate Consulting PTY LTD is a tech-driven consulting firm headquartered in Brisbane, Australia. We specialise in delivering innovative solutions that help our clients grow through data-backed marketing, compelling content, and measurable results. We are currently seeking a Digital Marketing & Content Strategist to join our team in Chandigarh, India.

Position Overview :

We are looking for a well-rounded digital marketer who is equal parts strategic thinker and hands-on creator. This role blends digital marketing expertise with content generation and creative execution. The ideal candidate will have a strong grasp of paid advertising (Google Ads, Ads, Meta), full-spectrum SEO (technical, on-page, off-page), and a proven ability to produce or direct engaging digital content, including graphics and copy.

Key Responsibilities :

  • Develop and implement end-to-end digital marketing strategies to increase visibility, drive qualified traffic, and generate leads.
  • Plan, execute, and optimise PPC campaigns across Google, , Meta (Facebook & Instagram), and other relevant platforms.
  • Conduct comprehensive SEO audits and manage technical SEO, keyword research, backlink building, and domain authority improvements.
  • Create and oversee the production of high-quality content for blogs, landing pages, emails, and social media.
  • Design or manage the creation of visual content, including social media creatives, ad banners, and infographics.
  • Collaborate on content calendars and messaging frameworks aligned with broader marketing goals.
  • Maintain and optimise website UX, content structure, and technical health to support both SEO and conversion goals.
  • Monitor and report on digital marketing performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
  • Drive CRO initiatives, including A / B testing, landing page optimisation, and behavioural insights.
  • Keep up to date with trends in content marketing, platform updates, algorithm changes, and new digital tools.

Qualifications :

  • A bachelor’s degree in Marketing, Digital Media, Design, Communications, or a related field.
  • Minimum 3 years of experience in digital marketing, including hands-on PPC and SEO.
  • Experience in planning and producing digital content, including visual assets and copywriting.
  • Proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent.
  • Strong understanding of SEO best practices, including technical SEO and link-building tactics.
  • Practical knowledge of advertising platforms like Google Ads, Meta Ads Manager, and Campaign Manager.
  • Proficient with analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
  • Experience with WordPress or other CMS platforms.
  • Basic knowledge of HTML / CSS for troubleshooting and content formatting.
  • Strong organisational, time management, and communication skills.
  • Preferred Qualifications :

  • Experience working in B2B or consulting environments.
  • Google Ads or Meta Blueprint certification.
  • Familiarity with marketing automation tools (e.g. HubSpot, Zoho, Mailchimp).
  • Video editing or motion graphic skills are a plus.
  • Benefits :

  • Competitive salary and benefits package.
  • Professional growth in a dynamic, international, and tech-driven environment.
  • A creative and collaborative work culture that values initiative and results.
  • Four weeks of paid annual leave.
  • Two weeks of paid sick leave.
  • Relevate Consulting PTY LTD is committed to creating an inclusive, high-performance workplace. We welcome candidates from all backgrounds who are ready to make a meaningful impact.

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