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Service Marketing Lead

Service Marketing Lead

Microland LimitedBengaluru, Karnataka, India
19 days ago
Job description

Position Overview :

Microland is world’s leading AI-FIRST platform led Tech Infrastructure transformation company. Driven by innovation, customer- centricity and execution excellence we have been recognized as global leaders in 4 out of the 5 areas we operate in by many global leading analysts including Gartner. We believe in being extraordinary every day and living by the values of Integrity, Customer Centricity, Ingenuity, Respect and Excellence. As we scale, transform and reimagine, we are seeking a strategic and results-driven Tech Services Marketing Lead to drive the marketing strategy and execution for our services portfolio. This role is critical in positioning our services / solutions to C[1]suite decision-makers, generating high-quality leads, enabling sales, and strengthening our brand in the enterprise tech market.

Key Imperatives :

  • Strategy and Planning and Operations
  • Brand positioning and recognition
  • Demand Generation – Events, Integrated Marketing Campaigns
  • Content and Thought leadership
  • Sales Enablement
  • Customer Engagement & Advocacy

Role Description :

  • Marketing Strategy, planning, operations

    • Develop and execute comprehensive services marketing strategies that strengthen Microland position across clients, analysts, partners and industry and aligns with overall brand and business growth objectives

  • Marketing Metrics & Performance Analysis

    • Track, analyze, and report on key marketing performance metrics (KPIs) to evaluate the success of campaigns and initiatives. Use data-driven insights to continually optimize strategies, drive ROI, and support business growth objectives.

  • Customer Engagement and Advocacy : CXO connect, endorsements, communities to elevate Microland positioning

    • Develop strong relationships with mid-tier global clients (annual revenue $1B-$5B) across US, EMEA, and APAC through immersive customer visits. Capture and strategically use client testimonials in marketing campaigns, including landing pages, press releases, and thought leadership content to amplify advocacy.

  • Content Strategy and Thought Leadership

    • Own the content strategy for thought leadership and marketing collateral, including blogs, case studies, whitepapers, and customer presentations. Collaborate with technology leaders to create compelling content such as website copy, analyst briefs, partner materials, solution videos, and POVs that drives website traffic and increases brand visibility across digital channels.

  • Integrated Marketing Campaigns

    • Drive the planning, execution, and optimization of cross-channel marketing campaigns, including email marketing, social media, webinars, events, podcasts, and digital marketing. Collaborate with solutions, and Sales teams to ensure campaigns are strategically aligned and designed to engage enterprise clients across multiple geographies. Develop region[1]specific campaigns to drive engagement in key markets.

  • Event Strategy & Geo-Specific Engagement

    • Lead the planning and execution of geo-specific events, roadshows, partner conferences, and roundtables for enterprise clients across the US, EMEA, and APAC regions.

  • Sales Enablement

    • Create and maintain collateral, battle cards, presentations, and value propositions tailored for key buyer personas and segments. Conduct regular enablement sessions with sales teams.

  • Brand Building & Market Positioning

    • Ensure consistency of Microland’s brand messaging and positioning across all marketing touchpoints. Work with AR SPOC, sales and delivery to identify compelling customer stories and position them in industry and analyst events to drive recognition and earn accolades. Collaborate with the Brand and PR teams to enhance Microland’s visibility in the IT infrastructure space, reinforcing the company's reputation as a trusted leader in the industry.

    Skills and experience :

  • 12+ years of experience in marketing, with at least 5 years in a leadership role preferably in IT infrastructure services companies.
  • MBA in Marketing from a Tier 1 / Tier 2 Business School.
  • Proven experience in IT infrastructure services marketing across Cloud, Data Center, Networks, Digital Workplace Services, Gen AI, and Automation.
  • Strong knowledge of global marketing strategies and experience in executing marketing plans for different geographies.
  • Demonstrated experience in managing client relationships, especially with mid-tier global firms.
  • Excellent written and verbal communication skills, with the ability to create compelling content and thought leadership.
  • Strong leadership skills with the ability to build, motivate, and lead a diverse marketing team.
  • Experience in event management and geo-specific marketing strategy.
  • Ability to work in a fast-paced, dynamic environment, adapting to business needs and marketing trends
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