Data Scientist - Multi Touch Attribution

Data Scientist - Multi-Touch Attribution (MTA)

Location : Bangalore (Hybrid - 3 days work from office)

Type : Full-Time (On-site)

Experience : 3-6 Years

Joining Timeline : Immediate to 30 dyas

About the Company :

An AI-driven company based in Bangalore, focused on helping businesses make smarter decisions using advanced data science, machine learning, and optimization techniques. The organization works at the intersection of marketing, technology, and data to improve efficiency, performance, and ROI across customer-facing functions.

About the Role :

Client is seeking a skilled and motivated Data Scientist to lead our Multi-Touch Attribution (MTA) modeling efforts. This role is key to accurately measuring the impact of each marketing channel and touchpoint on user conversions and business performance. You will work closely with marketing, growth, and data engineering teams to build attribution frameworks, optimize budget allocation, and enhance ROI measurement.

Key Responsibilities :

• Develop and implement algorithmic attribution models to quantify the impact of various marketing touchpoints
• Apply statistical, probabilistic, and machine learning techniques to build MTA models incorporating online and offline signals
• Analyze large-scale marketing datasets including impressions, clicks, conversions, and engagement metrics
• Collaborate with marketing and growth teams to enhance channel efficiency and campaign effectiveness
• Conduct model validations using holdout experiments and out-of-sample testing to ensure reliability
• Automate model scoring and reporting pipelines for real-time attribution visibility
• Create clear documentation and intuitive dashboards to communicate insights and support strategic decisions

Must-Have Qualifications :

ref : iimjobs.com)