Influencer Marketing

Company : InCred Money

Location : Mumbai

Experience : 4–8 years in Influencer Marketing / Partnerships

Team : Marketing & Growth

Role Overview

InCred Money is building one of India’s most trusted wealth platforms across asset classes like Digital Gold, Unlisted Shares, Equities, Mutual Funds, and Global Investing.

As the Influencer Marketing Manager , you will own the end-to-end influencer ecosystem — from creator discovery and partnerships to execution, performance optimization, and scale. You will be responsible for driving brand awareness, trust, and business growth through creators across YouTube, Instagram, LinkedIn, and emerging platforms.

This is a P&L-minded influencer role — not just content sourcing.

Key Responsibilities

1. Strategy & Planning

• Build and execute the long-term influencer marketing strategy aligned with InCred Money’s growth goals.
• Define influencer cohorts across finance creators, lifestyle creators, regional influencers, and performance creators.
• Map creators to funnel stages : Awareness, Education, Trust, Conversion, and Advocacy.
• Own quarterly influencer forecasting, budgets, and ROI targets.

2. Creator Sourcing & Partnerships

3. Campaign Execution

4. Performance & Optimization

5. Process & Systems

Must-Have Skills & Experience