Addressable Strategy & Activation : Senior Manager / Associate Group Head
Exp : Senior Level (6-10 Years)
Position Summary
We are currently seeking a Senior Manager / Associate Group Head – Addressable Strategy & Activation to oversee and develop our Programmatic & MarTech service offering and to help, develop, execute, and optimize Interactive Avenues most challenging Programmatic strategies for desktop, mobile, voice search, YouTube. This role includes direct management of Programmatic team members, serving as internal analyst to maintain portfolios of the partners. This is an exceptional opportunity to build your career and work with some of the largest brands in an amazing agency environment.
Account Management
- Develop the strategy & manage the day-to-day relationships to ensure revenue growth for your portfolio of programmatic partners.
- Monitor & analyze daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery.
- Help maximize revenue opportunity with all existing programmatic partners
- Understand partners’ needs and develop custom commercial & technical offers where necessary.
- Work with internal marketing team to develop marketing materials & BI team to pull together relevant trends.
- Conduct Quarterly Business Reviews for a portfolio of partners.
- Generate and manage business plans to define strategies and tactics for long-term sustained success.
Key Responsibility Areas
Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunitiesProvide Data Driven, Supply, AI / ML Multi – DSP / platform solutions to planning or Client teams.Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIsProvide Mid / Post campaign analysis to clientsOverseeing the execution of operational tasks including budget management, billing and campaign creative traffickingDeveloping strong working relationships and with planning, investment, operations and analytics team.Creating and enforcing workflow processes to ensure deliverables are completed accurately and on timeTraining, supporting and managing the day to day responsibilities and QAing work of more junior team membersConducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaignsKeeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetingsContributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic teamTeam Handling (TAT, Monthly Revenues, quality check, new findings).Skills
Proactive and highly organized, with strong time management and planning skillsAble to meet tight deadlines and remain calm under pressureGood at absorbing large amounts of information, with a general hunger for learningCredible, confident and articulate, with good communication and presentation skillsInnovative and creative, with a concise, precise and effective approach to problem solvingExcellent command on English language (Spoken and Written)Passion for excellence with high attention to detailsTeam Leadership & Development
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correctionMentor and develop his / her team, including goals / KRAs setting, collaboration, training, feedback reviews and other career development opportunitiesQualifications
A Graduate with a management degree from an institute of reputationExperience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setupWell versed with ad technology tools including SEM bid management tools, DSPs, planning toolsProficient knowledge of ad serving tools (ex : DV360, DCM)What You Can Expect From Interactive Avenues
Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
