Digital Marketing Specialist

Job Role :

The Digital Marketing Specialist is responsible for developing, implementing, and managing

website and marketing strategies that promote products and services across multiple digital

channels. This includes creating campaigns and driving digital marketing initiatives on search

engine marketing, email marketing, display advertising, website creation & optimization, paid

social media, email, and mobile marketing. This role will develop the digital marketing plan and

coordinate with the sales, product, content, and other teams to ensure the successful execution

of the campaigns .

Responsibilities :

• Develop effective digital marketing plans to drive our products / services awareness that align with the company's business needs.
• Website development on WordPress.
• Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
• Lead paid social media strategies & campaigns (, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
• Manage email campaigns including segmentation strategies & automation pieces.
• Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
• Design, build, and maintain our social media presence.
• Design, and manage Social media and digital marketing Advertising campaigns and implement social media strategy to align with business goals.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Job Qualifications and Skill Sets :

Your Benefits