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National Channel Activation Manager - Leading FMCG player

National Channel Activation Manager - Leading FMCG player

Michael PageMumbai Suburban
30+ days ago
Job description
  • Opportunity to work in a national role (head office) with a leading FMCG giant
  • Work directly with leadership on all strategic priorities to scale the business
  • About Our Client

    With a legacy of more than 3 decades, the organization is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two years .

    Job Description

    • Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
    • Make NPD launches / Share gain plans in line with Organization goals
    • Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures : ROI & Spend Effectiveness.
    • Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
    • Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
    • Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
    • The Successful Applicant

      A successful 'Channel Activation Manager' should have :

    • Tier 1 MBA graduates (Batch of 2017 - 2019)
    • Tier 2 MBA graduates (Batch 2016 -2018)
    • An individual with minimum 2 years of an ASM stint in General Trade and then moved to a Regional Trade Marketing / Customer Marketing role
    • Minimum 5+ years of industry experience
    • Open to relocate
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    Manager • Mumbai Suburban