National Channel Activation Manager - Leading FMCG player

About Our Client

With a legacy of more than 3 decades, the organization is a leading consumer goods player with a top line of over 2000 cr. With some of the most iconic brands in the industry, the company is poised to achieve high growth objectives in the next two years .

Job Description

• Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
• Make NPD launches / Share gain plans in line with Organization goals
• Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures : ROI & Spend Effectiveness.
• Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
• Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
• Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

The Successful Applicant

A successful 'Channel Activation Manager' should have :

• Tier 1 MBA graduates (Batch of 2017 - 2019)
• Tier 2 MBA graduates (Batch 2016 -2018)
• An individual with minimum 2 years of an ASM stint in General Trade and then moved to a Regional Trade Marketing / Customer Marketing role
• Minimum 5+ years of industry experience
• Open to relocate