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Lead Generation Program Manager
Lead Generation Program ManagerWNS • Republic Of India, IN
Lead Generation Program Manager

Lead Generation Program Manager

WNS • Republic Of India, IN
30+ days ago
Job description

Role & responsibilities :

  • This is IC role into Inside Sales
  • Candidate should have experience into cold calling, Cold emailing, Lead generation
  • Generate maximum MQLs / SALs in order to meet targeted number of opportunities.
  • Track opportunities generated for your respective accounts until they are progressed to a closed status.
  • Plan and manage campaign calendar for assigned vertical / s Design focused campaigns;

coordinate to ensure relevant marketing materials are ready prior to launch.

  • Effectively manage message-mix across WNS offerings and related campaigns. Ensure maximum account & contact penetration across campaigns.
  • Build accurate and consistent talking points for each campaign based on the messaging including : Killer Questions, Win-Result Statements
  • Make maximum calls daily to Director / VP+ levels. Speedily go through gate keepers via relationship building skills, get a buy in from multiple decision makers for setting up the meeting within an account
  • Understand org structures and establish connects with CXO / VP / Director contacts.
  • Expand prospect database across functions via extensive research.
  • Identify and establish connects with the following in every account pursued : Economic Buying Influencers, User Buying Influencers, Technical Buying Influencers, Coaches Assist Sales and BU leaders to identify / build target accounts
  • Conduct research (via Google, Hoovers, LinkedIn and other sources) to help identify the target accounts and to map the outsourcing landscape in every target account along with competitive intelligence.
  • Assist in development of account plans of target accounts (Map the organization with names / titles of key decision makers for each line of business around business units, CEO organization direct reports, Board, shared services units, advisors)
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    Lead Generation Manager • Republic Of India, IN

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