PERFORMANCE MARKETING MANAGER (META ADS)

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns
• Day-to-day campaign budget management to inform performance optimisation experimentation goals
• Raising concerns and highlighting opportunities whenever required
• Managing monthly channel pacing to ensure we hit budget / CPA targets.
• Support the project scoping and implementation of our performance marketing strategy for Meta (Facebook Instagram), Youtube, etc
• Define, test, and roll out optimization and automation strategies across app and web campaigns for Meta (Facebook Instagram) , Youtube, etc
• Build and utilize a deep understanding of Social Media performance incl. performance drivers across markets
• Craft best in class campaigns with our design and analytic teams, developing the Client’s personality through ad personalisation audiences
• Daily monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders and upper management.
• Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPIs and performance benchmarks

Requirements :

Qualifications