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Digital Marketing Manager

Digital Marketing Manager

Heaven GiftsNagpur, IN
8 days ago
Job description

About HeavenGifts

HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand.

Job Responsibilities

  • Influencer Strategy & Collaboration
  • Identify, recruit, and manage relationships with influencers, creators, and key opinion leaders (KOLs) across platforms like YouTube, Instagram, TikTok, and X.
  • Develop and execute influencer campaigns aligned with brand messaging, product launches, and local market preferences.
  • Market-Specific Campaign Planning
  • Localize global digital marketing strategies to meet cultural, legal, and audience expectations in Indian markets.
  • Drive market awareness and consumer trust through storytelling, user-generated content (UGC), and localized digital assets.
  • Platform-Specific Execution
  • Plan and publish digital campaigns across social media platforms, including paid influencer collaborations.
  • Monitor algorithm changes, trend shifts, and platform best practices to adjust content strategy in real time.
  • Budget & ROI Management
  • Manage influencer marketing budgets effectively to maximize ROI through performance tracking, KPI analysis, and long-term partnerships.
  • Track campaign effectiveness, engagement rates, conversion metrics, and audience feedback with regular reporting.
  • Cross-Functional Collaboration
  • Work closely with brand, compliance, creative, and regional sales teams to ensure brand alignment and legal adherence in both markets.
  • Share best practices and learnings across markets to support global influencer program development.

What We’re Looking For

  • Education & Experience
  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
  • 3–6 years of hands-on experience in influencer marketing, digital brand management, or social media campaigns
  • Prior experience managing creators or influencer partnerships in Canada
  • Key Skills
  • Deep understanding of influencer culture, digital trends, and consumer behavior in Canada
  • Knowledge of legal advertising guidelines and age restrictions in regulated industries is a plus
  • Familiarity with influencer management tools (e.g., Grin, Upfluence, CreatorIQ, etc.)
  • Data-driven with experience using tools like Google Analytics, Meta Ads Manager, TikTok Creator Center

    • Personal Traits

  • Culturally sensitive and globally minded
  • Creative, proactive, and audience-obsessed
  • Highly organized and capable of managing multiple projects under tight timelines
  • Comfortable working remotely across time zones and functions

    • What You'll Gain by Joining Us

  • Competitive compensation and performance-based incentives
  • Global exposure to marketing strategies in a rapidly evolving, high-growth industry
  • Opportunities to collaborate with top influencers and shape regional brand identity
  • A forward-thinking, diverse, and creative team culture
  • Long-term career development in one of the most dynamic sectors in digital consumer products

    • HeavenGifts is looking forward to your joining and creating a brighter future together.

    HeavenGifts – Innovation, Sustainability, Responsibility.

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    Digital Marketing Manager • Nagpur, IN