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Product Manager

Product Manager

Safari Industries India Ltd.Mumbai, Maharashtra, India
18 hours ago
Job description

About Safari : A well-established brand, Safari has grown more than 10X in the last decade to become India’s #1 Luggage Brand. It continues to grow significantly faster than the industry and consolidate its position as the market leader. Along with mother brand Safari, it has 3 other brands that have fuelled this growth; Genie- a loved backpack and luggage brand for girls, Magnum- a value brand and recently launched Urban Jungle- a fast growing, digital first brand for today’s affluent urban consumer.

Role Description :

This role will include accountability and ownership of portfolio road map, product development, lifecycle management, managing and influencing decisions related to performance marketing, brand development and margin management.

Product Management :

  • Complete ownership of product from concept to product on shelf.
  • Provide detailed business plan of the product / category, including contribution per product / product category.
  • Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping.
  • Developing the category plans in consultation with internal stakeholders like sales, SCM and manufacturing
  • Product costing and price point decisions in consultation with HODs
  • Working with the SCM and Sales team to manage the lifecycle to the product.
  • Understanding the performance marketing aspect of Ecommerce business

Market Research :

  • Understand consumer habit and attitude towards the product category.
  • Understand and identify consumer needs, market trends and competition strategy.
  • Work on the need gap analysis through research and consumer interaction.

    • Market Activation :

  • Launch customized marketing programs to drive brand equity and sales.
  • Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner.
  • Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
  • Use digital channel to drive in-store traffic.
  • Set up and manage necessary systems for driving online reputation at store level.

    • Skills :

  • Demonstrated ability to understand marketing and business concepts.
  • Strong analytical skills and attention to detail
  • Excellent written and verbal communication & presentation skills
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    Product Manager • Mumbai, Maharashtra, India