Social Media Content Creator – Instagram & Reels (Bicycle Brand)

About VESCO CYCLES VESCO CYCLES is a bicycle manufacturing brand focused on delivering reliable, stylish and performance-oriented cycles across India. We’re now actively building our Instagram presence and want to turn our products, riders and stories into high-impact content and Reels.We’re looking for a creative, hands-on Content Creator who lives on Instagram, understands trends, knows how to use AI tools smartly, and can consistently create content that gets views, saves and shares.Key Responsibilities Plan, shoot and edit Instagram Reels & short-form videos for VESCO CYCLESCreate a mix of : Product-focused videos (features, close-ups, details)Lifestyle & outdoor content (riders, trails, city rides, fun / skits)Educational / engaging content (tips, “Which cycle is right for you?”, etc.)Use AI tools (for ideas, scripts, editing assistance, visuals, etc.) to speed up and enhance content qualityWork with the founder / marketing team to align content with brand positioning and campaign goalsStay updated with Instagram trends, audio, formats & hooks and adapt them for the cycling nicheDeliver a consistent number of Reels per week (as agreed – e.G., 3–5 Reels / week)Organise and manage content : raw footage, edited versions, and posting calendarRequirements Strong portfolio of Instagram Reels / short videos (must share links)Experience creating content for product, lifestyle, sports, fitness or similar brands is a plusComfortable with : Shooting on phone / professional cameraOutdoor shoots (roads, parks, cycling tracks, etc.)Good command of at least one editing tool : CapCut / Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve / VN / etc.Exposure to AI tools for content creation (e.G. ChatGPT, Canva AI, RunwayML, Midjourney, Pika Labs, etc.)Ability to think in hooks, storylines and series (not just one-off posts)Reliable, responsive and comfortable working with clear timelines and deliverablesNice to Have Love for cycling / fitness / outdoor activitiesBasic understanding of performance metrics (views, retention, CTR, saves, shares)Ability to suggest campaign ideas, collaborations, or UGC formatsWhat We Offer Opportunity to build the Instagram presence of a growing bicycle brandFreedom to experiment creatively with formats, styles and ideasCompetitive pay (retainer / salary depending on engagement type)Long-term, stable collaboration if there’s a good fitHow to Apply Please apply with : Your portfolio links (Instagram, Behance, Drive, etc.)Best 3 Reels you’ve created (links)Brief note on which AI tools you use and howYour monthly charges (freelance) or salary expectation (full-time)Location & availabilityYou can also fill this form for faster evaluation :