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Marketing Performance Strategist
Marketing Performance StrategistPocket FM • Bengaluru, Republic Of India, IN
Marketing Performance Strategist

Marketing Performance Strategist

Pocket FM • Bengaluru, Republic Of India, IN
7 days ago
Job description

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.

  • We operate across diverse geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition;

as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigour, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives.

Here's what we're solving for :

  • Own & optimise online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximise impact
  • Track, analyze, and refine campaigns using web / app analytics, consumer insights, and performance data to drive continuous improvement
  • Leverage deep expertise in Google Analytics and conversion metrics to enhance targeting and ROI
  • Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts
  • Drive data-backed marketing decisions through A / B testing, quantitative analysis, and customer insights
  • Collaborate closely with creative, product, and tech teams to fuel growth and engagement
  • Here’s what we are looking for :

  • 3-6 years of experience in driving growth through digital acquisition channels
  • Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
  • Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
  • Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias;
  • solve problems, execute, and iterate, if required

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    Marketing Strategist • Bengaluru, Republic Of India, IN

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