Meta Ads Specialist

About Amber ( https : / / amberstudent.com )

amber is a global leader in student accommodations, streamlining the process for students to find and book full-time accommodations near their universities. With over 1M+ units listed across 250+ cities in 6 countries, amber is on a rapid growth trajectory, aiming for $2B in annual gross bookings value by 2024.

Following a significant $21M funding round led by Gaja Capital, amber is poised to revolutionize student housing experiences.

About the role

We are looking for a Performance Marketing specialist who will be a part of the growth

team. Excellent digital marketing skills and the ability to think creatively is a must for this

role, as creating and optimizing high-performing ads and its measurement will be a key

responsibility. The right candidate will be self-motivated and always go the extra mile to

deliver.

Key responsibilities

• Responsible for managing Google, Facebook & Instagram channels for performance marketing.
• Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS
• Innovate, come up with new campaign ideas and share it with other team members
• Work with the design and content teams to develop best-in-class marketing
• campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
• Work closely with the team leads to create & drive strategy with the right
• prioritization of initiatives to deliver the highest returns on performance marketing spends
• Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports
• Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date
• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.
• Hard skills we are looking for
• Previous experience of running Google and Facebook ads extensively
• Managed marketing budgets to the tune of 1cr / month or more
• At least 2 years of experience in Performance Marketing
• Have run ads on lookalike audiences, custom audiences, and interest-based audiences

Soft skills we are looking for

What will you get from Amber