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Performance Marketing Specialist – eCommerce

Performance Marketing Specialist – eCommerce

Maino.aiBengaluru, Karnataka, India
18 days ago
Job description

About the Role :

We're looking for a data-driven Performance Marketing Specialist to scale our eCommerce growth through paid media. You’ll be responsible for planning, executing, and optimizing high-performing ad campaigns across Meta and Google platforms to drive revenue, ROAS, and customer acquisition.

You must have deep experience in catalogue ads, conversion tracking, audience segmentation, campaign scaling , and understanding full-funnel ad strategies for eCommerce brands.

Key Responsibilities :  Campaign Strategy & Execution

  • Plan and execute end-to-end campaigns across Meta Ads (Facebook / Instagram) and Google Ads (Search, Shopping, Performance Max,UAC)
  • Own budget planning, media buying, and pacing across channels to hit CAC and ROAS goals

eCommerce-Focused Performance

  • Run dynamic product ads (DPA) and Advantage+ Shopping campaigns
  • Optimize Google Shopping feeds, Merchant Center policies, and campaign segmentation by category / brand

    • Experimentation & Optimization

  • Design A / B tests across creatives, audiences, and landing pages
  • Conduct deep performance analysis and recommend clear actionables

    • Audience & Funnel Building

  • Build remarketing, prospecting, and LTV-based audience segments
  • Drive performance across the funnel — from awareness to purchase and repeat

    • Analytics & Reporting

  • Track, analyze, and report on performance metrics using Google Analytics, Ads Manager, and dashboards
  • Translate campaign data into business insights and growth opportunities

    • Who You Are :

  • 3+ years in performance marketing for eCommerce brands
  • Hands-on with Meta Ads Manager , Google Ads , Google Merchant Center , PMax , Shopify / Woo / Custom CMS
  • Strong understanding of tracking setups (Meta Pixel, Google Tag Manager, UTM tagging, conversion APIs)
  • You thrive in fast-paced environments and are comfortable owning results
  • Bonus : Experience with tools like Appsflyers, GA4, Metabase, Redash, Mixpanel, Moengage, Clevertap or Amplitude
  • Candidates with experience in AI tools such as ChatGPT, Gemini etc, will be given preference.
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    Performance Marketing • Bengaluru, Karnataka, India