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Performance Marketing Specialist – eCommerce
Maino.aiBengaluru, Karnataka, India13 days ago
Job descriptionRun dynamic product ads (DPA) and Advantage+ Shopping campaigns Optimize Google Shopping feeds, Merchant Center policies, and campaign segmentation by category / brand Design A / B tests across creatives, audiences, and landing pages Conduct deep performance analysis and recommend clear actionables Build remarketing, prospecting, and LTV-based audience segments Drive performance across the funnel — from awareness to purchase and repeat Track, analyze, and report on performance metrics using Google Analytics, Ads Manager, and dashboards Translate campaign data into business insights and growth opportunities 3+ years in performance marketing for eCommerce brands Hands-on with Meta Ads Manager , Google Ads , Google Merchant Center , PMax , Shopify / Woo / Custom CMS Strong understanding of tracking setups (Meta Pixel, Google Tag Manager, UTM tagging, conversion APIs) You thrive in fast-paced environments and are comfortable owning results Bonus : Experience with tools like Appsflyers, GA4, Metabase, Redash, Mixpanel, Moengage, Clevertap or Amplitude Candidates with experience in AI tools such as ChatGPT, Gemini etc, will be given preference.
About the Role :
We're looking for a data-driven Performance Marketing Specialist to scale our eCommerce growth through paid media. You’ll be responsible for planning, executing, and optimizing high-performing ad campaigns across Meta and Google platforms to drive revenue, ROAS, and customer acquisition.
You must have deep experience in catalogue ads, conversion tracking, audience segmentation, campaign scaling , and understanding full-funnel ad strategies for eCommerce brands.
Key Responsibilities : Campaign Strategy & Execution
- Plan and execute end-to-end campaigns across Meta Ads (Facebook / Instagram) and Google Ads (Search, Shopping, Performance Max,UAC)
- Own budget planning, media buying, and pacing across channels to hit CAC and ROAS goals
eCommerce-Focused Performance
Experimentation & Optimization
Audience & Funnel Building
Analytics & Reporting
Who You Are :
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Performance Marketing • Bengaluru, Karnataka, India
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