Digital Marketing Manager

We are seeking a results-driven

Digital Marketing Manager

with deep expertise in

Google Ads

to lead our paid advertising strategy and execution. The ideal candidate should have a strong track record in managing high-budget campaigns, optimizing performance, and driving measurable ROI. Key Responsibilities : Plan, create, and manage

end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube, and Performance Max). Conduct

keyword research , audience segmentation, and competitor analysis to inform campaign structure. Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and make data-driven decisions. A / B test ad copy, creatives, and landing pages to maximize performance. Collaborate with the creative team to develop compelling ad creatives and visuals. Manage monthly and quarterly

ad budgets

and ensure efficient spend aligned with KPIs. Set up

conversion tracking , goals, and events via Google Tag Manager, Analytics, and GA4. Stay updated with Google Ads updates, trends, and best practices, and implement them proactively. Provide

weekly / monthly performance reports

and insights to key stakeholders. Required Skills & Qualifications : Proven hands-on experience in

Google Ads campaign management

minimum 4 years). Strong understanding of

performance marketing, conversion optimization , and digital funnels. Experience with tools like Google Analytics, Google Tag Manager, Looker Studio, and SEMrush. Proficiency in campaign budget management and ROI tracking. Excellent analytical, problem-solving, and communication skills. Master's degree in marketing, Business, or related field (preferred). Nice to Have : Experience in

Facebook / Instagram Ads, LinkedIn Ads , or other PPC platforms. Experience in A / B testing platforms like Google Optimize or VWO.