Senior Manager Influencer Marketing

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, , Moj, TakaTaka, Clubhouse, and industry-specific platforms.

We aim to build ground-breaking products in India for the influencer and creator economy.

Website :

Role and Responsibilities :

1. Lead, identify and proactively onboard influencers on performance campaigns

2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands

3. Guide the discussion on product and brand integration in influencers' content.

4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team

5. Plan association keeping long-term goals in sight.

6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.

7. Monitor and analyze influencer performance and achieve storefront metrics

8. Discern data and extract insightful observations

9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.

10. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have :

1. Prior experience of 7 to 10 years in Influencer Marketing

2. Experience in negotiating rates and terms with influencers

3. Excellent written and verbal communication skills

4. Experience with maintaining professional relationships remotely

5. Strong planning skills : Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.

6. Provide creative input across all campaigns and projects