Key Responsibilities Strategy
social media strategy
across platforms (Instagram, YouTube etc) in line with brand and business goals
Drive innovation through the creation ofbrand IPs, social series, and digital-first campaigns
Conceptualize and executesocial-first campaigns —from new launches to cultural moments
Track and analyse performance, sentiment, and audience growth to continually optimise the strategy Content & CalendarDesign arobust content calendar
that balances brand and product driven storytelling
Define content pillars, tone of voice, and visual direction that sets Foxtale apartMonitor trends and adapt content formats (Reels, memes, AMAs, live sessions, etc.) to keep the brand relevant and resonant Team leadOversee copywriting and production for platform-specific contentLead and mentor a team
of copywriter, designers, videographers
What We’re Looking For
5+ years of experience in social media and content marketing, ideally in beauty, fashion, or D2C consumer brandsStrong creative and strategic chops—you can think in campaigns, formats, and insightsProven experience building a brand voice and scaling social handles organicallyApply at shreya.mallick@foxtale.in