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Brand Strategist & Copywriter

Brand Strategist & Copywriter

We TriumphLucknow, IN
3 days ago
Job description

This Isn’t Just Another Copywriting Job.

If you care about what makes a person click, not just what sounds clever…

If you obsess over psychology, positioning, and scroll-stopping hooks…

If you’re tired of writing filler content for brands that don’t even know who they are…

This might be the role you’ve been waiting for.

At Triumph, we don’t do fluff. We don’t write to fill websites or run ads just to spend the budget.

We craft words that convert for brands that care about taste, detail, and strategy . And we’re looking for a copywriter who gets that.

  • Experience : 3+ Years
  • Job Type : Remote / Part Time (Flexible)
  • Expected Commercial :  25K - 35K per month

What’s Different About This Role

We’re a  creative performance agency  for premium fashion & accessories brands — and our work sits at the intersection of storytelling, taste, and results.

You won’t be juggling 10 clients or rewriting landing pages on autopilot.

Instead, you’ll go deep with  1–2 design-led brands , becoming a true thought partner, shaping everything from drop campaigns to retention hooks.

We value :

  • Strategic Thinking  – good writing starts with sharp thinking, not empty aesthetics.
  • Creative Ownership  – you won’t just execute briefs; you’ll help shape them.
  • Speed with Substance  – move fast, but make it mean something.
  • Culture-Led Thinking  – we don’t just follow trends; we write into them.

    • What You’ll Be Doing

    Whatsapp Marketing

  • Plan and write monthly WhatsApp flows in sync with drops, offers, and customer journeys
  • Align message structure with design and CTA strategy — every word must have a job
  • Align message structure and copy with creative, ensuring the communication feels premium yet personal.
  • Work closely with designers to guide final visuals

    • Ad Campaigns : Planning & Writing

  • Bring ad strategies to life – you can expect detailed & structured brand briefs with focused ad concepts & personas
  • Create  scroll-stopping ads  across different creative formats - Videos, Carousel & Statics
  • Research new persona insights and help brainstorm new angles based on ad performance and latest trends
  • Participate in monthly & quarterly planning sessions — help decide what launches next and why

    • Website Collateral & Launches

  • Write  fresh product descriptions  that actually make people want to buy — no generic bullet points
  • Collaborate on  homepage hooks, launch banners, landing page content, and popups
  • Recommend communication flows and copy placements that improve conversion

    • What We’re Looking For

  • A  strategic thinker who writes , not a content machine
  • Experience writing for  premium fashion or lifestyle brands
  • Someone who knows how to use tools like ChatGPT to think faster , not write lazier
  • A good eye for  layout and design flow  — you’ll give input on how your copy shows up visually
  • Comfort working across  different personas, products, and intent levels
  • Clear understanding of performance creative  — what makes a hook work, what drives a conversion
  • Up to date with  trends in fashion, social content, and ad styles
  • Someone who asks “what’s the goal here?” before writing a word

    • This Role Isn’t For You If :

  • You get emotionally attached to your work and take feedback personally
  • You haven’t thought about where you’re headed next — we value people with direction
  • You write for personal flair, not for the reader
  • You shy away from trying new tools or pushing creative boundaries
  • You struggle to manage your time or run projects independently
  • You ignore your physical and mental health — we value clear minds and steady routines
  • You’re uninterested in strategy or audience psychology
  • You prefer working solo and avoid collaboration with designers, founders, or editors
  • You believe performance and creativity can’t co-exist, or avoid data-backed feedback

    • Why Writers Thrive at Triumph

  • Learn More, Faster :  You’ll write, test, and improve in real-time, and learn what works where
  • Real Mentorship :  You’ll work directly with the founders, not through 4 layers of management
  • Creative Ownership :  Be involved from the idea to the outcome
  • No Chaos. Just Focus :  Only a few brands, so you can go deep and build something real
  • Flexible Hours :  We care about what you ship, not when you start

    • It is mandatory to submit your resume. Make sure to include the correct link to the portfolio / best works in the resume itself.

    Prefer email?  You can also send your résumé + portfolio of best works directly to  hello@wetriumph.co .

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    Brand Strategist • Lucknow, IN