Digital Marketing Specialist

Job Opportunity : Digital Marketing Sr Associate (Facebook / Meta Ads)

Are you a Digital Marketing person with a passion for driving ROI through Facebook / Meta Ads? Are you a creative thinker who can work collaboratively with a dynamic team to optimize ad campaigns and skyrocket sales on a

Shopify store ? If you're looking to take your career to the next level and be a part of an innovative and forward-thinking organization, read on!

Position : Digital Marketing Expert (Facebook / Meta Ads) Location : Pune Type : Full-Time ️ Company : Urban Gabru Industry : E-commerce

About Us : Urban Gabru is a fast-growing e-commerce brand that specializes in grooming products for Men and Women. We're on a mission to deliver top-notch products to our customers while leveraging the power of digital marketing. Our team is driven, creative, and committed to achieving results that exceed expectations.

About the Role : We are looking for a

Senior Digital Marketing Associate

with hands-on experience in

Meta Ads ,

Google Ads , and performance marketing tools. You’ll play a critical role in

scaling paid campaigns ,

building full-funnel strategies , and

optimizing for conversions

across e-commerce and digital platforms.

Key Responsibilities : Plan, execute, and optimize paid marketing campaigns across

Meta (Facebook / Instagram)

Google Ads

Search, Display, YouTube). Build and manage end-to-end performance funnels — from acquisition to conversion and retention. Scale campaigns effectively while maintaining efficiency and ROI. Work closely with the creative team to develop high-performing ad creatives. Use tools like

Google Analytics, Meta Ads Manager, and Shopify Analytics

to analyze performance, user behaviour, and conversion paths. Monitor budgets, bids, and pacing across campaigns to ensure performance goals are met. Conduct A / B tests on creatives, audience segments, and landing pages. Provide weekly and monthly performance reports with data-backed insights and recommendations.

Tools & Platforms You'll Use : Meta Ads Manager

Facebook / Instagram) Google Ads

Search, Display, YouTube) Google Analytics

GA4) Shopify

eCommerce platform and analytics) Google Tag Manager Data Studio

for reporting Clarity

optional – for heatmaps and behaviour tracking)

What We’re Looking For : 2+ years of hands-on experience in digital / performance marketing. Strong understanding of

funnel building ,

retargeting , and

audience segmentation . Proven track record of

scaling campaigns

profitably. Proficiency in analysing campaign data and user behaviour using analytics tools. Experience with e-commerce platforms, preferably

Shopify . Strong communication skills, both written and verbal. Attention to detail, problem-solving mindset, and curiosity to experiment and learn.

Bonus If You Have : Experience working in

e-commerce

brands. Basic understanding of creative testing frameworks.

Join us on this exciting journey to transform our e-commerce brand's digital marketing landscape and help us reach new heights. Your expertise can make a significant difference in our success!

Urban Gabru is an equal opportunity employer. We welcome candidates of all backgrounds and experiences to apply.

DigitalMarketing #FacebookAds #MetaAds #Ecommerce #MarketingExpert #JobOpportunity