Digital Marketing Expert - Marketing Automation

Job Title : Marketing Automation & Digital Marketing Expert

Experience : 8–15 years

Industry : B2B SaaS

About the Role :

We are looking for a results-oriented Marketing Automation & Digital Marketing Expert with around 8-15 years of experience to lead our demand generation and automation initiatives in a B2B SaaS environment. The ideal candidate will have hands-on expertise in tools like HubSpot, Marketo, and a strong understanding of the SaaS buyer journey. You will be responsible for building and optimizing multi-channel campaigns across paid search, social, email, and web while aligning marketing automation with CRM systems like Salesforce to ensure smooth lead management, nurturing, and conversion workflows. Your role will also include managing lifecycle campaigns, improving funnel velocity, implementing lead scoring models, and building a high-performing demand engine that consistently delivers MQLs and drives pipelines.

In addition to campaign execution, you will lead data-driven optimization efforts through regular analysis of key metrics such as CPL, CTR, CAC, and ROI. You should be experienced in tools such as GA4, HubSpot Analytics, and Salesforce dashboards to track performance and generate actionable insights. You will manage website performance and CRO initiatives, run A / B tests, and improve landing page experience. A strong grasp of SEO / SEM strategy, content alignment, and paid media performance is essential. Experience with ABM platforms (e.g., Demandbase, 6sense), CDPs, or personalization tools will be considered a strong advantage. You will also be responsible for developing reporting frameworks and helping marketing and sales teams align through shared KPIs and insights.

This role is highly cross-functional, requiring collaboration with content, product marketing, sales, and RevOps to ensure cohesive go-to-market execution. The ideal candidate brings a growth mindset, strong communication skills, and the ability to manage multiple stakeholders and vendors. A background in B2B SaaS, along with certifications in tools like HubSpot, Salesforce, or Google Ads, is preferred. We offer a collaborative and fast-paced environment where you’ll have the opportunity to take ownership, influence growth strategies, and play a key role in scaling our marketing function. If you’re passionate about automation, demand generation, and using data to drive decisions, we’d love to hear from you.

Must-Have Skills :

• 8–15 years of experience in digital marketing, with core expertise in marketing automation
• Hands-on experience with HubSpot, Marketo, Eloqua
• Deep understanding of B2B SaaS sales cycles and buyer journeys
• Strong command of Salesforce or other CRMs and marketing automation integrations
• Proven success in managing SEO, SEM, and performance marketing campaigns
• Proficiency in analytics platforms (e.g., HubSpot, Zoho CRM / Salesforce dashboards)
• Demonstrated ability to manage lead scoring, nurturing, and full-funnel reporting
• Excellent communication and cross-functional collaboration skills

Good-to-Have Skills :