Togwe - Manager - Performance Marketing

We are looking for a Performance Marketing Manager with 5+ years of experience in the fantasy sports industry to drive user acquisition, retention, and revenue growth through data-driven marketing strategies. The ideal candidate should have a strong understanding of digital advertising, user behavior analytics, and ROI optimization in the fantasy sports ecosystem.

Key Paid Media Strategy & Execution

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks.
• Focus on CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to optimize ad spend.
• Scale high-performing channels while continuously A / B testing creatives, targeting, and ad formats.
• User Acquisition & Growth
• Develop and execute strategies to acquire high-intent fantasy sports users.
• Leverage lookalike audiences, retargeting, and interest-based targeting to optimize acquisition.
• Track organic vs. paid user ratio and align acquisition strategies accordingly.
• Data-Driven Campaign Optimization
• Use tools like Google Analytics, AppsFlyer / Branch, Firebase, Adjust, or other MMPs for deep performance tracking.
• Analyze CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate to optimize campaigns.
• Implement automation and AI-based bidding strategies for maximum efficiency.
• Retention & Engagement
• Work closely with the CRM & Retention teams to enhance user engagement via push notifications, email marketing, and in-app promotions.
• Optimize churn reduction strategies, ensuring high D1, D7, and D30 retention rates.
• Leverage data insights to reduce user drop-offs and increase deposits.
• Budgeting & ROI Management
• Own and manage a multi-million-dollar marketing budget with a focus on high ROI.
• Optimize spends across different platforms while maintaining a positive LTV / CAC ratio.
• Collaborate with finance and leadership to ensure marketing efficiency.
• Creative & Content Strategy
• Collaborate with designers and content teams to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences.
• Test different ad formats (static, video, carousel, playable ads) to maximize engagement.
• Collaboration & Team Leadership
• Work closely with Product, Tech, Data Science, and Design teams to align marketing campaigns with user experience.
• Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

Key 5+ years of experience in performance marketing for fantasy sports, gaming, or sports-tech platforms.

Preferred Experience working in Dream11, MPL, My11Circle, or similar fantasy sports platforms.

ref : iimjobs.com)