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Togwe - Manager - Performance Marketing

Togwe - Manager - Performance Marketing

Togwe Private LimitedJaipur,Rajasthan, India
30+ days ago
Job type
  • Remote
Job description

We are looking for a Performance Marketing Manager with 5+ years of experience in the fantasy sports industry to drive user acquisition, retention, and revenue growth through data-driven marketing strategies. The ideal candidate should have a strong understanding of digital advertising, user behavior analytics, and ROI optimization in the fantasy sports ecosystem.

Key Paid Media Strategy & Execution

  • Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks.
  • Focus on CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to optimize ad spend.
  • Scale high-performing channels while continuously A / B testing creatives, targeting, and ad formats.
  • User Acquisition & Growth
  • Develop and execute strategies to acquire high-intent fantasy sports users.
  • Leverage lookalike audiences, retargeting, and interest-based targeting to optimize acquisition.
  • Track organic vs. paid user ratio and align acquisition strategies accordingly.
  • Data-Driven Campaign Optimization
  • Use tools like Google Analytics, AppsFlyer / Branch, Firebase, Adjust, or other MMPs for deep performance tracking.
  • Analyze CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate to optimize campaigns.
  • Implement automation and AI-based bidding strategies for maximum efficiency.
  • Retention & Engagement
  • Work closely with the CRM & Retention teams to enhance user engagement via push notifications, email marketing, and in-app promotions.
  • Optimize churn reduction strategies, ensuring high D1, D7, and D30 retention rates.
  • Leverage data insights to reduce user drop-offs and increase deposits.
  • Budgeting & ROI Management
  • Own and manage a multi-million-dollar marketing budget with a focus on high ROI.
  • Optimize spends across different platforms while maintaining a positive LTV / CAC ratio.
  • Collaborate with finance and leadership to ensure marketing efficiency.
  • Creative & Content Strategy
  • Collaborate with designers and content teams to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences.
  • Test different ad formats (static, video, carousel, playable ads) to maximize engagement.
  • Collaboration & Team Leadership
  • Work closely with Product, Tech, Data Science, and Design teams to align marketing campaigns with user experience.
  • Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

Key 5+ years of experience in performance marketing for fantasy sports, gaming, or sports-tech platforms.

  • Strong expertise in Google Ads, Facebook Ads, Affiliate Marketing, ASO, and Programmatic Advertising.
  • Deep knowledge of MMPs (AppsFlyer, Adjust, Branch, Firebase) and analytics tools.
  • Proven experience in managing multi-million-dollar ad spends with a positive ROAS.
  • Expertise in user segmentation, funnel optimization, and churn reduction.
  • Strong analytical mindset with proficiency in Excel, SQL, and data visualization tools.
  • Passion for sports, fantasy gaming, and performance-driven marketing.

    • Preferred Experience working in Dream11, MPL, My11Circle, or similar fantasy sports platforms.

  • Strong understanding of fantasy sports user behavior & lifecycle.
  • Hands-on experience with AI-driven marketing automation Competitive salary based on experience and skills.
  • Opportunity to work with a dynamic and growing team.
  • Flexible work environment with remote working options.

    • ref : iimjobs.com)

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    Manager Performance Marketing • Jaipur,Rajasthan, India