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Area Sales Manager

Area Sales Manager

Zion CorpIN
2 days ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Location : Rajkot / Ahmedabad

Department : Sales & Operations

Reports to : Business Head

Role Summary :

The Area Sales Manager (ASM) will be responsible for driving sales, operations, and profitability across a cluster of franchise retail stores. This role ensures that all stores under the territory deliver excellent customer experience, maintain brand standards, and achieve financial targets.

Key Responsibilities :

  • Manage day-to-day store operations across assigned locations.
  • Drive sales performance, conversion rates, and average bill value in line with targets.
  • Monitor and optimize store-level KPIs : revenue, footfall, ATV, UPT, shrinkage, and staff productivity.
  • Conduct regular store visits to ensure compliance with brand guidelines, SOPs, and visual merchandising standards.
  • Lead, train, and motivate Store Managers and front-end teams to enhance performance and customer service.
  • Liaise with HR and Merchandising teams for timely staffing, stock planning, and replenishment.
  • Implement promotional strategies and seasonal campaigns effectively across stores.
  • Monitor competition, local market trends, and suggest region-specific strategies.
  • Analyze sales reports, identify gaps / opportunities, and share action plans with management.
  • Ensure discipline, grooming, and customer service benchmarks are consistently maintained.
  • Requirements :

  • Bachelor's degree in Business / Retail Management (MBA preferred).
  • 4-6 years of experience in retail operations, with at least 2 years in a supervisory role.
  • Strong knowledge of fashion / lifestyle retail (franchise brand experience is a plus).
  • Leadership skills with the ability to manage large, distributed teams.
  • Strong analytical, reporting, and problem-solving capabilities.
  • Willingness to travel frequently within the assigned region.
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    Area Sales Manager • IN