QA Agility - Social Media Specialist

We are seeking a talented Social Media Specialist to lead the management and optimization of our social media platforms. This role involves both strategic and operational responsibilities, with a strong focus on data analysis, paid campaigns, reporting, and crisis monitoring. The ideal candidate is a collaborative team player who excels in communication, pays meticulous attention to detail, and stays up to date with evolving trends and technologies in social Area : Social media strategist, Social media manager or paid social specialist, social media Technology : Social media

Mandatory Skills : Paid Skills : stakeholder management, cross functional & Execute paid social media campaigns following guidance and processes.

• Ability to perform deep audits / analyses of social media ads and page insights and work on recommendations.
• Plan, co-develop, and implement social media activation strategies in collaboration with global teams and local affiliates.
• Collect and analyze data, optimize paid media campaigns, identify trends and insights to achieve maximum ROI in social media campaigns.
• Co-define, monitor, and adjust KPIs reflecting business objectives.
• Stay up to date with the latest social media best practices and technologies.
• Superusers of social media marketing tools like Sprinklr, Meta Business Manager, Hootsuite, etc.
• Understand multi and omnichannel approaches to paid media and provide a holistic view of performance based on insights.
• Monitor website performance and track user engagements across platforms (Analytics).
• Knowledge of privacy policies, regulations, and limitations of each social media channel across the world.

ref : iimjobs.com)