Head of Performance Marketing

Position Title : Head of Performance Marketing

Employer : Loch Corporate Services Private Limited

Location : Gurugram, India (Work from office mandatory)

Position Type : Full time

Reports To : Director

Remuneration : Commensurate with experience

About the organisation

Loch Corporate Services Private Limited is a professional services firm delivering solutions across legal, administrative, cybersecurity and other specialised areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single, trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the role

The Head of Performance Marketing builds and leads Loch's in-house performance function to drive efficient, compliant and scalable acquisition across paid channels. The role owns strategy, budgets, measurement and day-to-day execution, and is accountable for meeting agreed performance targets. The role works closely with the Brand Head to ensure creative direction and brand consistency. All public-facing assets must follow approved brand, privacy and platform policies, and any content requiring legal oversight is issued only after internal review and sign-off under applicable client protocols.

Responsibilities and duties

• Own delivery of quarterly CAC, CPL, ROAS and qualified pipeline targets, and when performance is off track produce a variance analysis and recovery plan with clear actions, owners and dates.
• Set channel strategy across Google, Meta and other relevant platforms, and translate business objectives into quarterly plans, budgets and target metrics.
• Build and optimise campaigns to achieve target CAC, CPL and ROAS while maintaining agreed lead quality thresholds.
• Implement accurate tracking across GA4, Tag Manager, pixels and conversion APIs, maintain UTM governance and validate data flows into analytics and the CRM.
• Run a structured experimentation program with clear hypotheses, test design, documentation and rollout of winners for creative, audiences, bids and landing pages.
• Define measurement frameworks, attribution assumptions and reporting cadence, and provide concise commentary on drivers, risks and next steps.
• Coordinate with the Brand Head to brief, prioritise and review creative and landing page assets for message, compliance and platform specifications.
• Lead a small team covering paid media execution, email automation and production workflows, set service levels, conduct quality assurance and provide coaching.
• Partner with operations and stakeholder teams to align targeting, offers and lead handling processes that improve qualification and downstream conversion.
• Build and maintain dashboards in Google Sheets or Looker Studio for weekly and monthly visibility on spend, performance and pipeline contribution.
• Manage vendor and platform relationships, negotiate support and ensure tools are cost-effective and compliant.
• Forecast spend and pipeline impact, track budget to actuals and maintain forecast accuracy within an agreed tolerance.
• Document operating procedures, naming conventions and quality assurance checklists to standardise campaign setup, trafficking and handoffs, and brief the team on platform and policy changes.

Key deliverables

Compliance and confidentiality

Key relationships

Essential skills

Qualifications and experience

Employee benefits

Skills Required

Google Ads, Crm