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Assistant Manager - Offline Marketing

Footprints Preschool and DaycareIN

3 days ago

Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Experience : 4-6 Years

About the Role :

We are seeking a highly motivated Offline Marketing expert to manage and execute marketing campaigns for our network of preschool and daycare centers. This position will require you to handle local marketing campaigns, community engagement, society activations and variety of offline activities across multiple cities, including Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, and Mumbai, etc.

You will play a key role in bringing the brand to life in the local community through outdoor advertising, event management, and local partnerships. You'll be working closely with agencies and vendors to implement campaigns, while also collaborating with local government bodies to get the necessary approvals for activities.

Key Responsibilities :

Campaign Execution : Assist in executing offline marketing campaigns, including local advertising, outdoor media, and event promotions across multiple cities.

Vendor & Agency Coordination : Work with agencies and vendors to ensure timely and efficient execution of campaigns. Manage logistics for the production and installation of advertising materials.

Municipal Engagement : Help navigate the permissions process for outdoor advertising and events, working closely with municipal authorities to ensure compliance with local regulations.

Community Outreach : Develop relationships with local stakeholders, including schools, businesses, and community centers, to amplify marketing efforts.

Reporting : Track and report on the performance of campaigns, providing insights to senior leadership on ROI and campaign effectiveness.

Budget Support : Support in managing the offline marketing budget, ensuring campaigns are delivered on time and within budget.

Skills :

Should have experience in working with multiple partners / agencies in multiple cities

Excellent communication and negotiation skills, with the ability to collaborate with agencies, vendors, and local authorities.

o Strong project management skills with the ability to juggle multiple campaigns and vendors.

o Ability to work independently while also being a collaborative team player.

o Strong attention to detail, especially in managing permissions and local regulations.

o Familiarity with outdoor media and managing hyperlocal advertising campaigns.

o Previous experience working with municipal or government authorities for advertising permissions

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Assistant Manager Marketing • IN