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Senior Manager - Website & SEO, Airtel Business

Senior Manager - Website & SEO, Airtel Business

airtelGurugram, Haryana, India
3 days ago
Job description

Job Summary :

Airtel Business is seeking a dynamic and detail-oriented Digital Marketing Manager to lead and manage critical digital initiatives across three core verticals : Search Engine Optimization (SEO) & Website. This role demands a strong blend of project management skills, digital marketing expertise, stakeholder coordination, and execution focus to help drive Airtel Business’ digital transformation goals.

Key Responsibilities :

1. Organic traffic & Search Engine Optimization (SEO) :

  • Drive organic visits & leads across all products & segments for Airtel Business
  • Lead the SEO strategy and execution for Airtel Business’ digital presence.
  • Analyze organic performance and define key metrics for improving rankings and increasing organic traffic.
  • Work with Product marketing and SEO agency to define the correct keyword base for focused products and work towards achieving the maximum share of that SV.
  • Collaborate with the SEO agency to identify and implement on-page and off-page optimization opportunities.
  • Coordinate closely with engineering, product, marketing, and business stakeholders to implement SEO recommendations effectively.
  • Monitor keyword search volume (SV) and work with the agency to enhance it, driving organic growth.
  • Manage the on-page blogs and off-page articles charter for boosting domain authority and capturing search volume for focused keywords.

2. Custodian for Airtel Business website

  • Identify areas for improvement and enhancement on the Airtel Business website, aligned with business needs.
  • Take ownership of new digital initiatives and website transformation projects across B2B services.
  • Build and manage detailed project plans, form cross-functional teams (CFTs), and ensure on-time delivery.
  • Drive execution by liaising with design, engineering, and product teams to implement solutions addressing business challenges.
  • Coordinate with the SCM team for procurement tasks (PR / PO, RFQ, invoicing) linked to website projects and associated vendors.
  • 3. Sales Enablement Platform (Seismic) :

  • Act as the platform owner for the Seismic sales enablement tool in collaboration with Sales Operations.
  • Ensure that the platform’s content repository is updated, accurate, and aligned with the latest sales collateral.
  • Work closely with the Seismic platform team for technical enhancements, user management, and customization.
  • Qualifications & Experience :

  • Bachelor’s degree in Marketing, Communications, Business, or related field. MBA preferred.
  • 5 years+ of experience in digital marketing, website management, or digital project management.
  • Strong understanding of SEO fundamentals and performance analytics.
  • Experience working with cross-functional teams and external agencies / vendors.
  • Proven ability to manage multiple projects simultaneously with a detail-oriented mindset.
  • Experience working with sales enablement platforms like Seismic is a strong plus.
  • Familiarity with project management tools and methodologies.
  • Strong analytical, communication, and stakeholder management skills.
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