Dexian India is seeking an experienced Senior Social Media Strategist who can shape and lead the digital presence of a forward-thinking technology and talent solutions company.
This role is for a dynamic, insight-driven individual with deep experience in crafting, managing, and optimizing integrated social media strategies across platforms - especially LinkedIn, Instagram, and X (formerly Twitter), with a focus on B2B audiences.
As a senior leader, you will define the brand voice across platforms, lead high-impact campaigns, mentor the social team, and drive engagement through thought leadership, storytelling, and data-backed strategies.
Key Responsibilities :
- Strategic Planning & Thought Leadership.
- Develop and own the social media strategy aligned with business and marketing goals.
- Translate the brand's vision and services into a compelling digital narrative.
- Drive audience growth, lead generation, and executive brand building through platform-first initiatives.
- Lead integrated campaign planning with PR, design, sales enablement, and internal communication teams.
- Content Strategy & Development.
- Oversee and refine the content calendar with multi-format campaigns (posts, threads, reels, carousels, blogs, videos, etc.
- Content creation, copywriting and collaboration with designers, ensuring brand consistency and excellence in storytelling.
- Design thought leadership playbooks for CXOs and senior executives on LinkedIn and Analytics, Insights & Optimization.
- Define key metrics for success (e. , engagement, reach, leads, conversions, sentiment) and utilize tools like Sprout Social, Brandwatch, and native analytics for lead performance reviews.
- Drive data-informed content decisions and channel optimizations through competitive benchmarking and trend analysis.
- Present monthly and quarterly performance dashboards with actionable insights to senior stakeholders.
- Team Leadership & Collaboration.
- Mentor and guide junior team members and content creators.
- Collaborate with regional marketing, business, and HR teams for campaign alignment.
- Manage relationships with agencies, content partners, and external creators when required.
- Innovation & Platform Expertise.
- Stay ahead of social media trends, algorithm updates, and emerging platforms.
- Champion AI-powered tools and automation for efficiency in publishing, reporting, and ideation (e. , generative AI, Canva, ChatGPT, etc.
- Bring an experimental mindset to A / B testing formats and voice variations.
Required Experience & Skills :
5-10 years of experience in digital marketing / social media, preferably in B2B, tech, or consulting domains.Proven track record of building and scaling social strategies that drive business results.Excellent copywriting, visual storytelling, and narrative development skills.ref : iimjobs.com)