Senior Strategist - Social Media

Dexian India is seeking an experienced Senior Social Media Strategist who can shape and lead the digital presence of a forward-thinking technology and talent solutions company.

This role is for a dynamic, insight-driven individual with deep experience in crafting, managing, and optimizing integrated social media strategies across platforms - especially LinkedIn, Instagram, and X (formerly Twitter), with a focus on B2B audiences.

As a senior leader, you will define the brand voice across platforms, lead high-impact campaigns, mentor the social team, and drive engagement through thought leadership, storytelling, and data-backed strategies.

Key Responsibilities :

• Strategic Planning & Thought Leadership.
• Develop and own the social media strategy aligned with business and marketing goals.
• Translate the brand's vision and services into a compelling digital narrative.
• Drive audience growth, lead generation, and executive brand building through platform-first initiatives.
• Lead integrated campaign planning with PR, design, sales enablement, and internal communication teams.
• Content Strategy & Development.
• Oversee and refine the content calendar with multi-format campaigns (posts, threads, reels, carousels, blogs, videos, etc.
• Content creation, copywriting and collaboration with designers, ensuring brand consistency and excellence in storytelling.
• Design thought leadership playbooks for CXOs and senior executives on LinkedIn and Analytics, Insights & Optimization.
• Define key metrics for success (e. , engagement, reach, leads, conversions, sentiment) and utilize tools like Sprout Social, Brandwatch, and native analytics for lead performance reviews.
• Drive data-informed content decisions and channel optimizations through competitive benchmarking and trend analysis.
• Present monthly and quarterly performance dashboards with actionable insights to senior stakeholders.
• Team Leadership & Collaboration.
• Mentor and guide junior team members and content creators.
• Collaborate with regional marketing, business, and HR teams for campaign alignment.
• Manage relationships with agencies, content partners, and external creators when required.
• Innovation & Platform Expertise.
• Stay ahead of social media trends, algorithm updates, and emerging platforms.
• Champion AI-powered tools and automation for efficiency in publishing, reporting, and ideation (e. , generative AI, Canva, ChatGPT, etc.
• Bring an experimental mindset to A / B testing formats and voice variations.

Required Experience & Skills :

ref : iimjobs.com)