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Senior Strategist - Social Media

Senior Strategist - Social Media

DexianChennai,Tamil Nadu,India, India
16 days ago
Job description

Dexian India is seeking an experienced Senior Social Media Strategist who can shape and lead the digital presence of a forward-thinking technology and talent solutions company.

This role is for a dynamic, insight-driven individual with deep experience in crafting, managing, and optimizing integrated social media strategies across platforms - especially LinkedIn, Instagram, and X (formerly Twitter), with a focus on B2B audiences.

As a senior leader, you will define the brand voice across platforms, lead high-impact campaigns, mentor the social team, and drive engagement through thought leadership, storytelling, and data-backed strategies.

Key Responsibilities :

  • Strategic Planning & Thought Leadership.
  • Develop and own the social media strategy aligned with business and marketing goals.
  • Translate the brand's vision and services into a compelling digital narrative.
  • Drive audience growth, lead generation, and executive brand building through platform-first initiatives.
  • Lead integrated campaign planning with PR, design, sales enablement, and internal communication teams.
  • Content Strategy & Development.
  • Oversee and refine the content calendar with multi-format campaigns (posts, threads, reels, carousels, blogs, videos, etc.
  • Content creation, copywriting and collaboration with designers, ensuring brand consistency and excellence in storytelling.
  • Design thought leadership playbooks for CXOs and senior executives on LinkedIn and Analytics, Insights & Optimization.
  • Define key metrics for success (e. , engagement, reach, leads, conversions, sentiment) and utilize tools like Sprout Social, Brandwatch, and native analytics for lead performance reviews.
  • Drive data-informed content decisions and channel optimizations through competitive benchmarking and trend analysis.
  • Present monthly and quarterly performance dashboards with actionable insights to senior stakeholders.
  • Team Leadership & Collaboration.
  • Mentor and guide junior team members and content creators.
  • Collaborate with regional marketing, business, and HR teams for campaign alignment.
  • Manage relationships with agencies, content partners, and external creators when required.
  • Innovation & Platform Expertise.
  • Stay ahead of social media trends, algorithm updates, and emerging platforms.
  • Champion AI-powered tools and automation for efficiency in publishing, reporting, and ideation (e. , generative AI, Canva, ChatGPT, etc.
  • Bring an experimental mindset to A / B testing formats and voice variations.

Required Experience & Skills :

  • 5-10 years of experience in digital marketing / social media, preferably in B2B, tech, or consulting domains.
  • Proven track record of building and scaling social strategies that drive business results.
  • Excellent copywriting, visual storytelling, and narrative development skills.
  • ref : iimjobs.com)

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    Social Media Strategist • Chennai,Tamil Nadu,India, India