Job Title : Customer Lifecycle Manager
Location : Dehradun
Experience : 4-8 years in CRM, Retention Marketing, or Lifecycle Management for FMCG / D2C brands.
About Kiwi Kisan Window
Kiwi Kisan Window is an omnichannel FMCG brand offering 250+ healthy & unique flavors of India including :
Healthy Kitchen Essentials : Pulses, oils, spices, flours, millets, dry fruits
Healthy Snacks & Beverages : Trail mixes, mukhwas, millet noodles, teas, and functional drinks
Retail Stores : 8 - Scaling to 35 by March 2026
D2C Website & Quick Commerce : Rapid 10x scale-up across Zepto, Blinkit, Instamart
As featured on Shark Tank India (Season 4, Episode 5), we're on a mission to redefine how India eats - and we're hiring a Customer Lifecycle Manager to build powerful retention journeys and maximize LTV.
Role Overview
You'll be responsible for designing and managing the entire post-acquisition journey - from welcome flows and onboarding to churn win-backs and loyalty campaigns for both online and offline customer. Your goal : maximize repeat purchase rate, AOV, and customer lifetime value across channels.
Key Responsibilities
1 Lifecycle Strategy & Planning
- Map customer journeys and identify key lifecycle stages : new, active, high-value, dormant, churned
- Define communication triggers and touchpoints for each stage across email, WhatsApp, SMS, web notification.
- Segment customers using RFM and behavior data to personalize messaging
2 CRM & Automation Campaigns
Build and optimize flows using tools like Bitespeed,Shopify, WebEngage, MoEngage, or any CRM.Manage welcome sequences, reorder nudges, replenishment flows, loyalty campaigns, and subscription renewalsA / B test content, send times, discount strategies, and CTAs to improve performance3 Data-Driven Retention & Upsell Tactics
Monitor KPIs : Repeat Rate, LTV, CAC Payback, Churn Rate, AOVLaunch cross-sell and bundling campaigns (e.g., "Healthy Snacking Add-ons", "Smart Kitchen Combos")Identify at-risk customers and trigger win-back campaigns with curated offers and storytelling4 Loyalty, Referral & Subscription Programs
Build scalable loyalty / reward frameworks to increase stickiness and repeat frequencyPartner with tech / ops to launch or improve a subscription model for core SKUs (ghee, oils, snacks)Drive referral marketing loops and build community features to deepen brand connection5 Collaboration & Insights
Collaborate with - CX, product, and brand teams- to improve journey gaps and UXTranslate customer feedback and ticket trends into better communication and retention triggersPresent - monthly lifecycle dashboards- to founders and growth leadsKey Performance Indicators (KPIs)
Repeat Purchase Rate- : Target - 70% within 45 daysCustomer Lifetime Value (LTV) : - Increase LTV by 30% over 6 monthsChurn Rate : - Reduce drop-off from first-time buyers by 25%AOV Growth : - Drive bundling and upsell strategies that lift average order valueWhatsApp Metrics : - Open rate - 50%, CTR - 10%, Unsub < 0.5%Who Should Apply ?
4-8 years experience in CRM, retention, or lifecycle marketing for FMCG, D2C, or subscription-based brandsHands-on with BiteSpeed, Shopify, Advance Excel, AI and any other CRM.Strong command of customer segmentation, behavioral data, and funnel analytics.Creative and analytical mindset - able to test, learn, and scale rapidlyFamiliarity with Shopify, GA4, Meta pixel tracking, and attribution modeling.Bonus if you've worked at : The Whole Truth, Farmley, Yoga Bar, Epigamia, Slurrp Farm, etc.Why Join Kiwi Kisan Window ?
Lead retention strategy- for a brand scaling 10x across D2C and retailOwn the entire lifecycle function- from first touch to brand loyaltyCollaborate with founders- and top-tier teams to build a customer-obsessed companyWork in a Shark Tank-featured company- shaping the future of food in Indiaref : iimjobs.com)
