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KIWI Kisan Window - Customer Lifecycle Manager
KIWI Kisan WindowUttarakhand, India30+ days ago
Job descriptionBuild and optimize flows using tools like Bitespeed,Shopify, WebEngage, MoEngage, or any CRM. Manage welcome sequences, reorder nudges, replenishment flows, loyalty campaigns, and subscription renewals A / B test content, send times, discount strategies, and CTAs to improve performance Monitor KPIs : Repeat Rate, LTV, CAC Payback, Churn Rate, AOV Launch cross-sell and bundling campaigns (e.g., "Healthy Snacking Add-ons", "Smart Kitchen Combos") Identify at-risk customers and trigger win-back campaigns with curated offers and storytelling Build scalable loyalty / reward frameworks to increase stickiness and repeat frequency Partner with tech / ops to launch or improve a subscription model for core SKUs (ghee, oils, snacks) Drive referral marketing loops and build community features to deepen brand connection Collaborate with - CX, product, and brand teams- to improve journey gaps and UX Translate customer feedback and ticket trends into better communication and retention triggers Present - monthly lifecycle dashboards- to founders and growth leads Repeat Purchase Rate- : Target - 70% within 45 days Customer Lifetime Value (LTV) : - Increase LTV by 30% over 6 months Churn Rate : - Reduce drop-off from first-time buyers by 25% AOV Growth : - Drive bundling and upsell strategies that lift average order value WhatsApp Metrics : - Open rate - 50%, CTR - 10%, Unsub < 0.5% 4-8 years experience in CRM, retention, or lifecycle marketing for FMCG, D2C, or subscription-based brands Hands-on with BiteSpeed, Shopify, Advance Excel, AI and any other CRM. Strong command of customer segmentation, behavioral data, and funnel analytics. Creative and analytical mindset - able to test, learn, and scale rapidly Familiarity with Shopify, GA4, Meta pixel tracking, and attribution modeling. Bonus if you've worked at : The Whole Truth, Farmley, Yoga Bar, Epigamia, Slurrp Farm, etc. Lead retention strategy- for a brand scaling 10x across D2C and retail Own the entire lifecycle function- from first touch to brand loyalty Collaborate with founders- and top-tier teams to build a customer-obsessed company Work in a Shark Tank-featured company- shaping the future of food in India
Job Title : Customer Lifecycle Manager
Location : Dehradun
Experience : 4-8 years in CRM, Retention Marketing, or Lifecycle Management for FMCG / D2C brands.
About Kiwi Kisan Window
Kiwi Kisan Window is an omnichannel FMCG brand offering 250+ healthy & unique flavors of India including :
Healthy Kitchen Essentials : Pulses, oils, spices, flours, millets, dry fruits
Healthy Snacks & Beverages : Trail mixes, mukhwas, millet noodles, teas, and functional drinks
Retail Stores : 8 - Scaling to 35 by March 2026
D2C Website & Quick Commerce : Rapid 10x scale-up across Zepto, Blinkit, Instamart
As featured on Shark Tank India (Season 4, Episode 5), we're on a mission to redefine how India eats - and we're hiring a Customer Lifecycle Manager to build powerful retention journeys and maximize LTV.
Role Overview
You'll be responsible for designing and managing the entire post-acquisition journey - from welcome flows and onboarding to churn win-backs and loyalty campaigns for both online and offline customer. Your goal : maximize repeat purchase rate, AOV, and customer lifetime value across channels.
Key Responsibilities
1 Lifecycle Strategy & Planning
- Map customer journeys and identify key lifecycle stages : new, active, high-value, dormant, churned
- Define communication triggers and touchpoints for each stage across email, WhatsApp, SMS, web notification.
- Segment customers using RFM and behavior data to personalize messaging
2 CRM & Automation Campaigns
3 Data-Driven Retention & Upsell Tactics
4 Loyalty, Referral & Subscription Programs
5 Collaboration & Insights
Key Performance Indicators (KPIs)
Who Should Apply ?
Why Join Kiwi Kisan Window ?
ref : iimjobs.com)
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Manager • Uttarakhand, India
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