Planning Lead

Experience Required : 3–4 years in strategy / planning roles at a mainline or integrated advertising agency

About the Role :

As a Planning Lead , you will be the strategic backbone for key client brands — responsible for driving brand thinking, integrated campaign planning, and delivering business impact through insight-led strategy. This role demands strong collaboration, brand understanding, and the ability to translate data and research into creative strategic direction.

Key Responsibilities :

• Lead brand planning and campaign strategy across clients, aligning marketing objectives with creative execution.
• Develop quarterly and annual brand plans, integrating consumer insights, data trends, and brand objectives.
• Drive collaboration with cross-functional teams (creative, digital, media, content) to deliver cohesive campaign strategies.
• Own the creation and tracking of KPI sheets, sales trackers, and strategy mastersheets across all brands.
• Identify and convert opportunities for cross-selling agency services and expanding client relationships.
• Champion award-winning and insight-driven campaigns by leveraging research, behavioral data, and trend mapping.
• Implement streamlined processes, SOPs, and team planning tools to improve strategic output and delivery efficiency.
• Lead PR-worthy initiatives and case studies to elevate the agency’s profile in the industry.
• Constantly evaluate and audit service quality to improve client value, internal systems, and the agency’s strategic reputation.

Requirements :