Task Robots - Manager - Digital Marketing

Digital Marketing Manager

You will be working closely with the founder for developing, implementing, and managing comprehensive digital marketing strategies to drive online visibility, brand awareness, and customer engagement. The ideal candidate should possess a deep understanding of digital marketing channels, analytics, and emerging trends in the digital landscape. This role requires a strategic thinker with strong leadership skills, creativity, and a proven track record of driving successful digital campaigns.

Roles and Own the day-to-day revenue generation of Donatekart, ensuring revenue and CAC targets are met through paid marketing efforts.

• Lead and mentor a team of performance marketers, social media strategists, and graphic designers.
• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Manage end-to-end campaign execution across Meta, Google, Moengage and other paid channels, ensuring audience acquisition, engagement, and retention.
• Oversee campaign management, including smooth launches, optimizations, and transitions.
• Guide the Product and Business Development teams on lead and product quality control (QC).
• Track, analyze, and report on daily, weekly, and monthly marketing KPIs, providing insights to optimize campaign performance.
• Stay updated with industry trends, emerging technologies, and digital marketing innovations to maintain a competitive edge.
• Manage budgets efficiently to maximize ROI and reallocate resources based on campaign performance.
• Collaborate with internal teams such as Sales, Video Production, and IT for seamless execution of marketing strategies.
• Oversee SEO and SEM efforts to improve organic and paid search rankings while maintaining brand consistency across digital 5+ years of experience in digital marketing, with a proven track record of managing performance marketing and meeting revenue goals.
• Strong leadership and team management skills with prior experience in managing cross-functional teams.
• In-depth knowledge of digital marketing channels, analytics tools, and industry best practices.
• Ability to craft and execute ad creative strategies that resonate with the audience.
• Strong analytical skills to track campaign performance and optimize based on data insights.
• Excellent communication, interpersonal, and problem-solving skills.
• Certifications in digital marketing or related fields are a plus.

ref : iimjobs.com)