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Industry Interface
Larsen oamp Toubro Infotech LtdINDIA30+ days ago
Job descriptionBrand Awareness & Management through strategic initiatives, connects & creating competitive advantage. Business Development initiatives & connects with Industry chambers, Industry Associations, Trade Bodies & overall MSME ecosystem & creating brand recall. Creating formidable ecosystem for platform by partnering with chambers, Industry Associations, Trade Bodies & overall MSME ecosystem. Creating MINDSHARE among Overall MSME ecosystem for the brand. To categorize engagement activities and initiatives based on type of events, format, themes and MINDSHARE objectives. Creating the platform for the sales teams to generate the business within MSME Ecosystem through various engagement activities / tie-ups with Trade Bodies, Industry Chambers, Industry Associations & overall MSME Ecosystem. Strategic Alliances & Creating Competitive advantage. Generating Augment portal specific CRM for the sales team to generate quality business. Identifying process / tracking mechanism for better ROI from engagements with MSME Ecosystem, chambers, Industry Associations, Trade Bodies etc. Bridging the gap between strategy to execution for better outcomes from engagements with MSME ecosystem, chambers, Industry Bodies, Industry Associations etc. New Market development relevant to the platform. Developing MSME segments / markets relevant to the platform through analytical research with the help of internal stakeholders. Plan & execute knowledge interventions & strategic alliances with Trade Associations, Chambers & Industry bodies and the broader MSME Ecosystem. Brand Management through Strategic Initiatives Industry Interface : LNT / II / 1315265 SU-L&T Sufin, Chennai 18 Mar 2025 14 Sep 2025 8 - 15 Years
Skills
- Knowledge & Posting Location
B2B MARKETING STRATEGY Minimum Qualification
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Industry Industry • INDIA