Director of AMC Business

Eureka Forbes is looking to hire a strategic, analytical, and results-driven Category Head – AMC Sales to own and drive the growth of our Annual Maintenance Contract (AMC) business. This role will be responsible for leading end-to-end category planning, sales performance management, pricing, customer lifecycle campaigns, ensuring revenue growth and customer retention.

Key Responsibilities :

• Revenue : Manage the AMC category Revenue across channels.
• Sales Strategy & Planning : Develop and execute AMC sales strategies (renewals + new sales) across channels – D2C and partner-driven.
• Pricing & Packaging : Define pricing strategies, create bundled offerings, and design promotions to drive conversions and upsell.
• Consumer Insights : Leverage data and customer feedback to identify barriers, unmet needs, and opportunities for growth within the AMC lifecycle.
• Campaign Management : Design and execute targeted marketing & sales campaigns to drive AMC conversions, renewals, and upgrades.
• Channel Management : Work closely with internal sales teams, service partners, call centers, and digital marketing to ensure consistent messaging and delivery.
• Performance Monitoring : Set and track KPIs, generate regular MIS reports, and drive course corrections as needed.
• Cross-Functional Collaboration : Liaise with Service Ops, Product, CRM, Digital, and Finance teams to deliver seamless execution and customer experience.
• Technology Enablement : Partner with product and tech teams to automate and digitize AMC journeys (sales and renewals).

Qualifications & Experience :