Collegedunia.com - Affiliate Manager - Mobile Advertising

and Responsibilities :

• Affiliate and Publisher Management
• Recruit, onboard, and maintain relationships with affiliates and publishers.
• Negotiate commission structures, promotional terms, and partnership agreements.
• Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.
• Ensure compliance with brand policies, legal requirements, and performance standards.
• Campaign Management
• Plan, launch, and manage affiliate marketing campaigns across multiple channels.
• Monitor campaign performance and ensure alignment with overall marketing goals.
• Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.
• Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.
• Mobile Attribution and Tracking
• Manage and optimize mobile attribution through platforms such as Appsflyer, Adjust, and Branch.
• Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.
• Analyze user acquisition data and identify optimization opportunities for mobile campaigns.
• Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.
• Performance Analysis and Optimization
• Continuously analyze affiliate performance data to identify trends and growth opportunities.
• Implement A / B tests and optimize creatives, targeting, and offers to maximize ROI.
• Identify underperforming affiliates or channels and take corrective actions.
• Budgeting and Reporting
• Manage affiliate marketing budgets, forecast spend, and ensure profitability.
• Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.
• Collaboration and Strategy Development
• Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.
• Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.

Key Requirements :

(ref : iimjobs.com)