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Area Sales Manager
Area Sales ManagerConfidential • Guwahati
Area Sales Manager

Area Sales Manager

Confidential • Guwahati
30+ days ago
Job description

CORE JOB RESPONSIBILITIES :

Deliver topline sales number for the Area / State

  • To plan and achieve the sales targets.
  • To plan and achieve the distribution targets
  • Ensure control on Damage, Returns and Expiry in line with norms

Area & Business Planning (in line with S&D norms)

  • Ensuring quality of market coverage through SO and distribution network
  • Achieve S&D targets as per plan
  • Monitor implementation of Distribution plan across distributor territories
  • Monitor brand availability, visibility & freshness (Stock rotation)
  • Ensure that the SO are regularly working with the ISR & visiting PT distributors
  • Formulate & execute the secondary sales plan Area wise , SO wise, Brand wise , SKU wise
  • Conduct JCMs for TSE and review area performance every month
  • Ensure Financial management by way of

  • Implementing credit policy and credit controls
  • Timely claims settlement
  • Risk-free realization from the customer (distributor, institutions & cooperatives)
  • Timely ROI calculation and communication for distributors
  • Deliver on M&P Initiatives
  • Distributor & Infrastructure Development and Management

  • Ensure optimal stocking levels and high billing efficiency for all distributors
  • Ensure distributor compliance to agreed service levels & credit terms
  • Review distributor financial health (pipeline and outstanding)
  • Ensure that the claims of the distributor are settled within specified time limits
  • Code of conduct and compliance to stat / regulatory norms

  • Adherence to code of conduct
  • Adherence to SOP
  • Conformation to all financial and administration systems
  • To ensure that Trade Marketing activities are carried out as per norms laid down.
  • Analyze the market situation and ensure accurate sales forecasting in line with ANI norms
  • Compliance to statutory and regulatory norms
  • Handle Legal Issues, PFA issues, packaging defects etc.
  • Administration Responsibilities

  • Monitor competitor activity and ensure timely reporting of the same
  • Ensure timely submission of claims for the area
  • People Management

  • To motivate, train & develop SO for achievement of Targets, to maintain hygiene in the marketplace & work towards their all-round development.
  • Facilitate and support training for the field force. Active role in developing their Skills.
  • To identify talent in market (attract talent / prelim interviews for recruitment)
  • Skill Set :

  • Must have knowledge of market dynamics, demographics of area
  • Must have knowledge of Channel sales across different types of outlets
  • Networking and orientation towards customer (retailers / associations) management
  • Possess negotiation skills, people development, Networking Ability and influencing ability
  • Skills Required

    Sales, financial mgmt , Accounting, Risk Management

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    Area Sales Manager • Guwahati

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