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D2C Head
UNISON INTERNATIONAL CONSULTING (The Recruitment Company)Mumbai, Maharashtra, India30+ days ago
Job descriptionExecute the online business strategy aligned with the overall business objectives Establish and monitor key performance indicators to measure the success of online Provide regular updates to senior management on the performance of the online business. Defining Goals and laying roadmap of Ecommerce Business- E-commerce Platform / Site Working on strategies to boost Ecomm business as per the AOP. Grow Online (Top Line & Manage the overall user experience, including site navigation, content development, sales Create a roadmap for optimization for the customer journey, identifying barriers, and Deliver increased conversion rates and overall order size, managing margin performance Implement targeted advertising strategies to reach and engage with the brand's target Data Analytics & Insights on metrics such as Brand wise Sales, Category wise sales, Segment Digital Marketing & Monetisation. Analyze the performance of campaigns and adjust Supply Management : Ensuring Options are catalogued & Live on site. Collaboration with Cross Functional Teams such as Retail Ops, Category, Marketing, Finance Promotions / Discounting / Markdown planning as per monthly / quarterly / annual calendar. Booked Revenue (in INR Cr.) Quantity Sold #, Gross Margin % Average Order Value (INR) Revenue as % of NSV as defined in the AOP Traffic, Conversion % NPS (Net Promoter Score) Reach, Open Rate (%) of SMS, WhatsApp campaigns New vs #Retained Customers
Role – Head Ecommerce
Reporting To – Business Head
Location – Mumbai
CTC- 90 LPA
Role Overview :
- Deliver a world-class, new age and innovative site experience by defining brand-elevating
digital experiences for our brand which inspires new customers to visit, convert and come
back.
initiatives.
Activities Performed by the Role :
Management.
Bottom Line) to achieve overall business projections.
checkout funnel, and promotional campaigns. Ensuring Consistent User experience.
monitor ecommerce trends
across a variety of product lines.
audience (plan SMS, WhatsApp outreach campaigns).
level performance.
strategies based on insights.
etc.
Key Performance Indicators & Outcomes (Indicative but not limited to) :
Drop a message or send your profile to Swati.pandey@unisoninternational.net or can whatsapp at 9910463057
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Head • Mumbai, Maharashtra, India
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