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Lyxel&Flamingo - Team Lead - Retention Marketing

Lyxel&Flamingo - Team Lead - Retention Marketing

Lyxel and FlamingoGurgaon, India
12 days ago
Job description

Designation Team Lead Retention Marketing.

Location : Gurugram.

Experience : 5+ years.

Department : Retention & CRM.

About Lyxel&Flamingo :

Lyxel&Flamingo is a leading digital agency specializing in performance marketing, retention marketing, and data-driven customer engagement strategies.

We work with top brands to drive retention, maximize customer lifetime value, and build strong engagement strategies across digital channels.

Role Overview :

  • We are looking for a Team Lead - Retention Marketing to lead and grow our retention marketing practice.
  • The ideal candidate is hands-on with retention tools like MoEngage, Clevertap, WebEngage, and has deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies.
  • The role requires a strong understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization while ensuring seamless orchestration of customer journeys across touchpoints.
  • As a Team Lead, you will be responsible for strategic planning, execution, client management, and team leadership to deliver high-impact retention campaigns for our clients.

Key Responsibilities :

Strategic Leadership & Execution :

  • Define and execute a best-in-class retention marketing strategy that improves customer engagement, loyalty, and revenue growth for our clients.
  • Lead end-to-end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in-app personalization.
  • Implement multi-channel automation workflows using platforms like MoEngage, Clevertap, and WebEngage to enhance customer experience and lifecycle marketing.
  • Drive data-driven personalization to create hyper-relevant customer journeys and maximize engagement.

    • Client & Stakeholder Management :

  • Act as a strategic advisor to brands on retention marketing, CRM, and customer lifecycle strategies.
  • Work closely with brand teams, product teams, and growth marketing leaders to align retention efforts with business objectives.
  • Present performance reports, insights, and recommendations to clients, ensuring continuous optimization.

    • First-Party Data & Customer Insights /

  • Leverage first-party data and customer segmentation to enhance targeting, personalization, and engagement.
  • Work with data teams to analyze retention cohorts, CLTV (Customer Lifetime Value), and churn rates to refine strategies.
  • Advocate for zero-party and first-party data collection strategies in response to changing privacy regulations (e.g., GDPR, CCPA).

    • Team Leadership & Growth :

  • Build and mentor a high-performing retention marketing team specializing in CRM, lifecycle automation, and engagement analytics.
  • Stay ahead of industry trends, MarTech innovations, and emerging retention strategies to drive continuous improvement.
  • Partner with cross-functional teams (Performance Marketing, Data Science, Product) to drive holistic customer engagement strategies.

    • Key Skills & Experience Required :

    Retention Marketing & CRM Expertise :

  • 5+ years of experience in CRM, retention marketing, and lifecycle automation in a D2C, eCommerce, Fintech, or SaaS environment.
  • Proven hands-on experience with MoEngage, Clevertap, WebEngage or similar customer engagement platforms.
  • Strong knowledge of email marketing, WhatsApp campaigns, push notifications, in-app messaging, and personalized app / web experiences.

    • Data-Driven & Customer-Centric Mindset :

  • Deep understanding of customer segmentation, behavioral analytics, and A / B testing methodologies.
  • Strong ability to interpret data, identify insights, and drive action based on retention performance metrics (CLTV, repeat rates, churn reduction).
  • Familiarity with Google Analytics, Mixpanel, Looker, or Power BI for campaign performance analysis.

    • Tech & MarTech Know-How :

  • Experience with marketing automation, audience segmentation, and customer data platform (CDP) integrations.
  • Understanding of API-based integrations, webhooks, and data flows between retention platforms and CRM tools.
  • Knowledge of privacy-first marketing, consent management, and first-party data activation strategies.

    • Leadership & Client Management :

  • Proven ability to manage clients, communicate strategies, and deliver measurable results.
  • Strong team leadership, mentorship, and cross-functional collaboration skills.
  • Entrepreneurial mindset with a passion for growth, experimentation, and innovation in retention marketing.

    • Preferred Qualifications :

  • Bachelor's / Masters degree in Marketing, Business, Data Science, or a related field.
  • Certification in MoEngage, Clevertap, or WebEngage is a plus.
  • Experience in eCommerce, fintech, or subscription-based businesses is highly preferred.

    • Why Join Us?

  • Opportunity to lead and shape the retention marketing vertical at a fast-growing digital agency.
  • Work with some of the biggest brands across industries and drive tangible business impact.
  • Be part of an innovative, data-driven, and customer-obsessed marketing team.

    • ref : iimjobs.com)

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