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International Marketing Manager
International Marketing ManagerRainbow Children's Hospitals • Delhi, Republic Of India, IN
International Marketing Manager

International Marketing Manager

Rainbow Children's Hospitals • Delhi, Republic Of India, IN
12 days ago
Job description

Job Summary : Managing business development activities both short & long term, support in developing and implementing market expansion strategies.

Focus

Indicators

Financial / Business

  • Mine and leverage opportunities for strategic alliances with HCFs / Medical Tourism agencies
  • Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.
  • Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.
  • Identify the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.
  • Preparing business plan & marketing budget with proper execution.
  • Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.
  • Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.

People

  • Hire BD representatives and set performance objectives for team members and monitor performance on regular basis
  • Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.
  • Customer

  • Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.
  • To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.
  • Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral.
  • Operations

  • To create new leads & aggressively grow & retain the market share
  • Develop and implement initiatives to build Rainbow brand overseas
  • Work with technical staff and other internal colleagues to meet Consultant needs / expectations.
  • Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as
  • Release press ad’s
  • Doctor’s program on local channel in local language overseas
  • Leaflets distribution in corporate, small hospitals etc.
  • Local radio channel advertising (FM radio campaign, called wellness program)
  • To market information on unique surgery performed / latest developments at hospital.
  • Promotion of new line of Treatment facilities added leading to more footfalls.
  • Any other portfolio that may be entrusted by the management from time to time.
  • Educational Qualifications :

    MBA in Marketing

    Work Experience

  • 7 – 10 years of experience in Health Care Industry
  • Exposure to International markets and regulations
  • Sound knowledge of healthcare industry
  • Excellent presentation skills to conduct high level meetings.
  • Good Communication and Team Management Skills
  • Negotiation and Influencing Skills
  • Expected Deliverables

  • Cluster Penetration and Expansion
  • Rise in footfalls from referral doctors
  • Design and Execution of Marketing Campaigns / Workshops etc.
  • Team Management and Development
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    Marketing Manager • Delhi, Republic Of India, IN

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