Meta and Google Ads Specialist

About the job

Job Responsibilities :

Campaign Strategy & Execution : Plan, build, and manage Meta and Google Ads campaigns from the ground up, tailored to real estate clients, agency projects, and media content promotion.

• Real-Time Optimization & Testing : Continuously monitor and A / B test ad creatives, audience segments, and placements to drive the highest quality conversions at the lowest cost.
• Performance Tracking & Analytics : Deliver regular performance reports with clear, actionable insights on KPIs such as CPL, CTR, ROAS, and CPM across all platforms; must manage cadence and structure in reporting delivery.
• Lead Funnel Integration & Automation : Collaborate with video strategy and media teams to align paid traffic with high-converting lead capture workflows; implement and optimize automation tools such as Zapier and ManyChat for nurturing and funnel progression.
• Creative Direction & Copywriting Alignment : Work closely with internal creatives to guide ad copy, video clips, and graphics; strong foundation in copywriting is required to ensure messaging aligns with visual creative and strategic goals.
• Pixel, GTM & LSA Management : Configure and manage tracking systems including Facebook Pixel, Google Tag Manager (GTM), and Google Local Service Ads (LSA); ensure accuracy in attribution and conversion tracking across all client campaigns

Job Requirements :

Paid Media Expertise : Minimum 2.5-5 years managing Meta Ads and Google Ads platforms directly (not just via Boosted posts or automated setups), ideally in an agency or real estate marketing context.