Role : Performance Marketing Manager / Digital Marketing Manager.
Digixito Group has always been in the spotlight for being adept in the next big technologies.
What we can offer you is a space to explore varied technologies and quench your techie soul.
Experience : 4-6 Years
Location : Noida
Job description :
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns on Google / Meta / & other platforms.
You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth.
Roles and Responsibilities :
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
ref : iimjobs.com)