Digixito - Manager - Digital Marketing / Performance Marketing

Role : Performance Marketing Manager / Digital Marketing Manager.

Digixito Group has always been in the spotlight for being adept in the next big technologies.

What we can offer you is a space to explore varied technologies and quench your techie soul.

Experience : 4-6 Years

Location : Noida

Job description :

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns on Google / Meta / & other platforms.

You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities :

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

ref : iimjobs.com)