Digital Marketing Executive

Objective :

To manage end-to-end digital presence of the company including website management, SEO optimization, social media presence, and digital campaign execution to increase brand visibility and generate quality leads.

Key Responsibilities :

1. SEO & Website Management :

Optimize the website using SEO best practices (on-page & off-page).

Manage regular updates to the website including content, blogs, case studies, and certificates.

Ensure performance, speed, mobile responsiveness, and security of the website.

Track keyword performance, implement metadata, and monitor traffic via Google Analytics / Search Console.

Coordinate UI / UX improvement with design agency or internal resources.

2. Social Media & Digital Promotions :

Manage content calendar and post regularly across LinkedIn, Instagram, Facebook, and YouTube.

Design graphics, reels, and creatives using tools like Canva.

Increase online followers, brand engagement, and professional visibility.

Coordinate digital ads and track their performance (Google Ads, Meta Ads, etc.).

3. Campaign & Messaging :

Plan and execute bulk WhatsApp, SMS, and Email campaigns for lead generation.

Create professional campaign content and manage timing and frequency.

Monitor click rates, bounce rates, and campaign responses to improve engagement.

Preferred Skills & Tools :

SEO Tools Google Analytics, Search Console, SEMrush or Ahrefs.

Website Platforms WordPress or similar CMS.

Graphic & Campaign Tools Canva, Meta Suite, Mailchimp, Buffer.

Strong English communication, writing, and creativity skills.

Qualifications :

Bachelors degree in Marketing, Mass Communication, Digital Media or related field.

24 years of experience in SEO, Social Media, Website Management, and Digital Campaigns.

Ability to handle multi-channel digital presence and coordinate across teams.