General Manager - Acquisition Marketing

Key Role Summary

The GM – Acquisition Marketing (PRO & Alliances) is responsible for driving customer acquisition and revenue growth through strategic partnerships, member referral programs, and loyalty-led marketing initiatives. This role leads a Pan India team, builds high-impact alliances across diverse cohorts, and ensures consistent delivery of acquisition KPIs. It combines strategic vision with operational execution, data-driven decision-making, and cross-functional collaboration to expand market reach and elevate brand performance.

Key Responsibilities

Strategic Alliances & Partnerships

• Develop and execute a national alliance roadmap targeting corporates, brand stores, RWAs, schools, malls, and premium retail cohorts
• Drive lead generation through high-impact partnerships and joint marketing initiatives
• Expand market reach and unlock new revenue streams by aligning alliances with defined customer segments

Member Referral & Loyalty

Monthly Activities & Revenue Delivery

Team Leadership & Stakeholder Management

Performance Monitoring & Governance

SOP Development & Process Excellence

Qualifications & Skills