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Senior B2B Digital Marketing Specialist

Senior B2B Digital Marketing Specialist

PrognovaCoimbatore South, TN, in
26 days ago
Job type
  • Quick Apply
Job description

Job Description

Job Title : Senior B2B Digital Marketing Specialist / Manager

Location : Coimbatore, Tamil Nadu (Onsite Only)

Job Type : Full-time, Permanent

Salary : Up to ₹8 LPA

Notice Period : Candidates with up to 45 days notice only

Job Overview :

Our client, a growing engineering and digital solutions company, is seeking an experienced Senior B2B Digital Marketing Specialist / Manager to drive strategic marketing initiatives targeted at international mid-market and enterprise clients . If you have deep expertise in Account-Based Marketing (ABM) , SEO , and LinkedIn campaign execution , and are ready to make a real impact, this is the role for you.

Note : B2B digital marketing experience is mandatory . Please do not apply without relevant ABM and B2B marketing expertise.

Key Responsibilities : 1. Strategy & Planning

  • Develop ABM-led marketing strategies and execution plans
  • Build SEO roadmaps and LinkedIn content calendars
  • Define ICPs, personas, target accounts, and keyword sets

2. Campaign Execution

  • Run ABM campaigns via LinkedIn, email, webinars, retargeting
  • Execute SEO strategies : on-page, off-page, and technical SEO
  • Optimize campaign performance based on data and KPIs

    • 3. LinkedIn Marketing

  • Manage organic + paid strategies (LinkedIn Ads, InMail, Sponsored Content)
  • Leverage polls, videos, carousels for engagement and lead gen
  • Lead thought leadership, employee advocacy campaigns

    • 4. Content & Collateral

  • Guide creation of high-converting SEO + LinkedIn content
  • Deliver case studies, landing pages, infographics, blog posts

    • 5. Lead Management & Nurturing

  • Build lead scoring models and automation workflows (HubSpot / Marketo)
  • Coordinate with Sales for lead handoff, SLAs, MQL / SQL definitions

    • 6. Analytics & Optimization

  • Monitor and report KPIs : traffic, CPL, conversions, rankings, engagement
  • Tools : Google Analytics, Search Console, Ahrefs / SEMrush, LinkedIn Manager

    • 7. Collaboration

  • Work with cross-functional teams (Sales, Product, Tech)
  • Align messaging, drive GTM strategy, present campaign insights

    • Required Skills & Tools :

  • 4–5 years of B2B digital marketing experience (Mandatory)
  • Hands-on with ABM, SEO, LinkedIn Ads for international clients
  • Experience with :
  • LinkedIn Campaign Manager & Sales Navigator
  • HubSpot / Marketo
  • Ahrefs / SEMrush / Moz
  • Google Ads / Google Analytics
  • Salesforce CRM

    • Candidate Profile :

  • Based in Tamil Nadu
  • Excellent written and verbal English communication
  • Strategic thinker with tactical execution strength
  • Strong grasp of B2B buyer journeys, lead generation & funnel management

    • How to Apply :

    Send your resume to : jobs@prognova.co

    Requirements

    Account-Based Marketing (ABM) – strategy development and campaign execution B2B Digital Marketing – specifically for overseas mid-market and enterprise clients Search Engine Optimization (SEO) – on-page, off-page, and technical LinkedIn Ads Management – Sponsored Content, InMail, Text Ads Lead Generation & Nurturing – MQL / SQL alignment, lead scoring Marketing Automation – HubSpot or Marketo Analytics Tools – Google Analytics, Search Console CRM Tools – Salesforce or equivalent for tracking leads Content Strategy & Oversight – blogs, case studies, landing pages Excellent English Communication – written and verbal, for international audiences

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