Job Title : Director of Marketing
Location : Chennai, India (Full-Time, In-Office)
Reports To : Head of Marketing
Type : Full-Time
Level : Senior Leadership
About Impacteers
Impacteers is on a mission to create pathways for impactful careers. We believe in valuing skills, passion, and ideas over traditional credentials-empowering individuals through :
Jobs - Discover top roles in mission-driven organizations
Courses - Learn in-demand, future-ready skills
Mentors - Access expert guidance for meaningful career growth
Based in Chennai, we are a fast-growing, purpose-led startup focused on reshaping how people find and build careers that matter. As we scale our reach, we're looking for a Director of Marketing to strengthen our brand, drive growth, and engage our audience.
Role Overview :
- As the Director of Marketing, you will be responsible for planning and executing end-to-end marketing strategies to grow the Impacteers brand and user base across digital channels. You will report to the Head of Marketing and lead initiatives that span brand storytelling, performance marketing, content strategy, and user engagement.
- This role is ideal for a results-oriented marketing leader who thrives in high-growth environments and wants to create measurable social impact.
Key Responsibilities :
Strategy & Leadership
Support the Head of Marketing in implementing the overall marketing roadmapLead the execution of campaigns that drive awareness, acquisition, and engagement across Jobs, Courses, and MentorsMentor and manage a growing team of marketers, creatives, and agency partnersBrand & Content
Craft compelling brand narratives across web, social, and email channelsDevelop content that drives user trust and reinforces our mission and offeringsOversee creative development for marketing assets including videos, landing pages, case studies, and moreDigital Marketing
Own paid and organic digital growth : SEO / SEM, Meta, LinkedIn, Google Ads, email, and influencer campaignsOptimize campaigns for performance, conversion, and ROI using data and analyticsImplement and manage marketing automation, CRM workflows, and reporting dashboardsCommunity & Partnerships
Help build an engaged, values-aligned user communityDrive partnerships with organizations, influencers, and collaborators that align with our brandRepresent the company in select external engagements and brand 8+ years of progressive marketing experience, with 3+ years in a leadership rolePrior experience in building or scaling digital-first brands; startup experience preferredStrong understanding of growth marketing, content creation, and analyticsProven ability to lead cross-functional projects and teamsExperience in edtech, HR tech, SaaS, or purpose-led platforms is a strong plusExcellent communication, leadership, and creative thinking skillsMust be based in Chennai and available full-time in-officeref : iimjobs.com)