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Digital Marketing Executive – | Manyata Tech Park Campus | Boston Institute of Analytics

Digital Marketing Executive – | Manyata Tech Park Campus | Boston Institute of Analytics

Boston Institute of Analytics - Manyata Tech Park, BangaloreBengaluru, Karnataka, India
11 days ago
Job description

Job Title : Digital Marketing Executive

Job Location : BIA - Manyata Tech Park Campus, Bengaluru, Karnataka, India

Job Description :

  • Strategically monitor, analyze and optimise Meta and Google Ads paid campaigns to consistently improve both the volume and quality of leads generated
  • Develop & execute effective strategies, content marketing initiatives and social media engagement plans to increase organic lead generation and strengthen brand visibility
  • Plan, manage and execute all digital marketing, including SEO / SMM, marketing database, email, social media and display advertising campaigns
  • Plan and monitor the ongoing brand presence on social media.
  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase brand awareness
  • Prepare promotional emails and organize their distribution through various channels.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Run ads and campaigns on digital platforms like Facebook, Instagram and Google.
  • Establish and maintain active social media accounts and increase regular traffic and engagement, including special event marketing such as seminars, workshops, meetups, etc.
  • Working on comment moderation, consumer interaction, and diffusing any online issues (complaints, issues, etc.)
  • Perform data driven lead generation via social media campaigns
  • Creating weekly reports of client and competitor social activities
  • Researching relevant industry and market developments

Desired Candidate Profile :

  • IMMEDIATE JOINING
  • Expertise in Google AdWords and Facebook Ads Manager
  • Bachelor’s degree in any stream.
  • Excellent English communication and presentation skills, both verbal and written
  • Excellent interpersonal and customer-facing skills
  • Expertise in Microsoft Office

    • About the Company :

    Boston Institute of Analytics is an international organization that imparts training in predictive analytics, machine learning and artificial intelligence to students and working professionals via classroom training conducted by industry experts. Please visit www.bostoninstituteofanalytics.org to know more.

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    Digital Marketing Executive • Bengaluru, Karnataka, India