Growth Manager

Role Overview : We’re seeking a

Growth Manager

to lead the customer acquisition, retention, and digital performance strategy for

Metal Mandi . The ideal candidate will come from a B2C or marketplace background and have deep expertise in managing high-scale performance marketing campaigns, user funnels, and ROI-driven growth levers.

Key Responsibilities :

Performance Marketing : Plan, execute, and optimize paid user acquisition campaigns across Meta, Google UAC, programmatic, and other high-impact ad networks. Strategically allocate and manage multi-crore marketing budgets with a strict focus on

ROAS

and customer quality.

Funnel & Metrics Ownership : Own and optimize the end-to-end growth funnel : acquisition → activation → retention → monetization. Track, analyze, and improve KPIs like CAC, LTV, ARPU, retention, and cohort performance. Build predictive models and dashboards to measure and forecast performance.

Attribution & Analytics : Implement and maintain robust attribution frameworks using platforms like AppsFlyer or Adjust. Conduct cohort analyses and deep dives into user behavior to identify areas for growth and churn reduction.

Creative & Experimentation : Lead creative testing cycles – video, static, and native – to identify winning assets and iterate fast. Partner with design teams to develop high-performing ad creatives based on user insights.

Cross-functional Collaboration : Work closely with product and operations teams to align growth strategies with business priorities. Influence product roadmap through data-driven insights to improve retention and increase customer LTV.

Reporting & Strategy : Deliver weekly performance reports highlighting key wins, gaps, and optimization opportunities. Constantly monitor competition and market trends to identify new acquisition channels and tactics.

Required Qualifications : Experience : 4-7 years of experience in growth, digital marketing, or performance marketing within a

B2C or marketplace environment . Experience in industrial, commodities, or fintech platforms is a plus.

Technical Skills : Deep understanding of user acquisition funnels and metrics (CAC, ROAS, LTV, ARPU, Retention). Advanced knowledge of ad platforms : Meta Ads, Google UAC, YouTube, Programmatic (DV360, etc.). Proficiency in Excel, cohort analysis, attribution tools (AppsFlyer, Adjust), and data visualization platforms.

Creative & Strategic Acumen : Strong sense of performance-driven creative strategies. Demonstrated ability to scale campaigns profitably with clear attribution. Experience in both Android & iOS ecosystems; familiarity with SKAN and IDFA limitations is a bonus.

Preferred : Experience in a

fast-scaling B2C startup, D2C brand, or digital-first platform . Prior exposure to managing

multi-crore ad budgets

and driving sustainable growth. Strong analytical mindset and problem-solving skills; ability to think like a performance marketer and a product growth manager.